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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1276 - Attract and Engage Customers with Digital Marketing 的 1300 个评论（共 1,589 个）

创建者 Mamadou P

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Jan 15, 2025

Great

创建者 Elizabeth P

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Dec 7, 2024

super

创建者 Venkatesh G

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Sep 9, 2024

great

创建者 chuka M

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Apr 15, 2024

solid

创建者 Anchal S

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Jan 19, 2024

great

创建者 Parves K

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Jul 24, 2023

Great

创建者 Jorge C

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Jun 29, 2023

great

创建者 Akhila W

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May 18, 2023

super

创建者 James D

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May 3, 2023

Great

创建者 Vitalii G

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Apr 2, 2023

Дякую

创建者 Humberto A S A

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Mar 5, 2023

Great

创建者 Reema M

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Feb 22, 2023

رائعه

创建者 Sony A

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Jan 25, 2023

good

创建者 ABD E S

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Nov 19, 2022

great

创建者 Baljit S

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Oct 14, 2022

good

创建者 Sandeep S

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Sep 21, 2022

good

创建者 Rashi s

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Sep 20, 2022

good

创建者 Arie H

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Dec 11, 2025

good

创建者 Cristian L

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Dec 3, 2025

nice

创建者 Urnisha N

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Nov 4, 2025

good

创建者 Denny D L C

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Sep 3, 2025

Good

创建者 Muhammad N U H

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Aug 30, 2025

nice

创建者 James K

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Aug 14, 2025

good

创建者 NANDINI

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Aug 3, 2025

good

创建者 Mohammad A M

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Jul 27, 2025

رائع