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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1301 - Attract and Engage Customers with Digital Marketing 的 1325 个评论（共 1,589 个）

创建者 Chippe B

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Jul 13, 2025

Good

创建者 Kriti C

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Jul 6, 2025

good

创建者 mohammed

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Jun 29, 2025

رائع

创建者 Đức A P

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Jun 16, 2025

Nice

创建者 Faryal n

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May 29, 2025

good

创建者 JOSE G M M

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May 23, 2025

show

创建者 Nycollas D

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May 9, 2025

AMEI

创建者 Dhavina A A

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May 3, 2025

good

创建者 Nidhi R

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Apr 19, 2025

good

创建者 VU V N

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Mar 13, 2025

good

创建者 Sai S P

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Jan 31, 2025

nice

创建者 อดุลย์ ส

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Nov 5, 2024

good

创建者 Vivek K

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Nov 5, 2024

good

创建者 Juri A A

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Oct 15, 2024

رائع

创建者 Muhammad D A

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Oct 12, 2024

Nice

创建者 defiramicrostock m

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Oct 7, 2024

good

创建者 ROSHINI M P

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Sep 18, 2024

GOOD

创建者 eka s

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Aug 29, 2024

good

创建者 Zuchra L

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Aug 9, 2024

good

创建者 thambipro

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Aug 4, 2024

good

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Jul 22, 2024

good

创建者 Trần T M H

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May 28, 2024

good

创建者 BuridiSirisha

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Mar 5, 2024

good

创建者 Idorenyin A

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Jan 29, 2024

Nice

创建者 Swapnil R

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Jan 19, 2024

good