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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,432 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

筛选依据:

1376 - Attract and Engage Customers with Digital Marketing 的 1400 个评论(共 1,554 个)

创建者 Mukesh K

Oct 26, 2022

Good course for the fundamental study and understanding on the SEO, SEM and Googel Ads. Practical part on the subject was missing.

创建者 jeanmagot

Jun 28, 2022

Very informative although the topic needs a lot of practical trainning with the platforms, specially the SEM / Google Ads segment.

创建者 Cole B

Oct 7, 2022

It was great! I wish there was more application interspersed but the information that was provided was excellent! Great course!

创建者 Jordan S

Apr 29, 2025

Overall, very engaging. I think some of the way the prompts are worded can be very misleading because it falls onto semantics.

创建者 Klynn G

Nov 11, 2023

As much as I love to give it a 5 rating, I am a little bit bitter about how I performed during the activities. It humbled me.

创建者 Katleho M

Feb 27, 2023

The content is great, however more guided projects could really help especially when dealing with the more technical content.

创建者 Facundo E N

Sep 18, 2024

Buen curso dinámico y comprensible, me ayudo mucho a expandir mis conocimientos y motiva a elegirla como carrera profesional

创建者 Adeyemo A

Aug 27, 2023

The Course content is very loaded, straight to the points, brief and clearly spelt out with real fascinating life examples

创建者 Cristina D

Sep 25, 2022

The course is ok ,needs more technical approach .This just provided foundation,Should me more technical with google ads

创建者 Johanna A

Mar 3, 2023

Really good, but would be nice if we could have a test version of Google ads to try the real platform with test data.

创建者 Miguel R

Oct 25, 2024

Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

创建者 Eno-Obong U

May 22, 2023

This course has taught me a lot concerning Seach Engine Optimization. I will gladly recommend this course to anyone.

创建者 Elven H

Jan 14, 2025

Brilliant course, so informative! I do think that sometimes it can be a bit of an overload of information though.

创建者 Vania B

Aug 17, 2022

Much more engaging than the previous two courses. I liked that there were more activities, especially in Week 4.

创建者 Marcelo O C

Aug 28, 2025

Estoy muy entusiasmado con el curso, con la expectativa de tener la oportunidad de encontrar una salida laboral.

创建者 Shady A

Oct 14, 2024

Very good Course , the instructor is very enthusiasm , i wish it could be more practical work and life situation

创建者 Erkan K

Jun 16, 2025

Could be supported with more real best case examples. Would be good to see the correct answer in the practices

创建者 Elijah G

Nov 19, 2024

Speaker in the 1st course was more professional, better worked with the prompt and put accents in the material

创建者 Austin W

Jul 25, 2022

This course was very technical. I like the instructor, however the topic seemed very tough to get through.

创建者 Dante a

Mar 17, 2025

el coach ak, se ve que es una persona increible, ojala haya mas cursos donde el salga, enseña muy bien uwu

创建者 WERAVIT S

Feb 27, 2024

its have a good information about the topic but do you have a dark theme? because when i study my eye hurt

创建者 London F

Mar 15, 2023

This course was very informative and also provided practical activities to demonstrate your understanding.

创建者 Laura R

Nov 10, 2023

I knew everything in this course already, so it proved to be a bit redundant with my current experiences.

创建者 Syed M

Nov 13, 2022

A J was awesome Tutor :) So far both the courses (1 & 2) has added value to my previous experiences.

创建者 Mohammad H N

Jun 25, 2022

It was just foundations and definittions but I like it because of the teaching method of instructor