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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1226 - Attract and Engage Customers with Digital Marketing 的 1250 个评论（共 1,589 个）

创建者 Gema G

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Oct 16, 2025

amazing

创建者 ALEXANDER D M G

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Jul 29, 2025

Lamejor

创建者 Alassane S S

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May 26, 2025

j adore

创建者 Rosa P d R

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Apr 18, 2025

Great!!

创建者 Juan F C M

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Dec 23, 2024

Genial.

创建者 Nopi Y D S

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Aug 13, 2024

Perfect

创建者 Aishwarya S

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Aug 9, 2024

Nothing

创建者 Sandra M D C A

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Aug 8, 2024

AMAZING

创建者 Umber P

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Jun 18, 2024

superb!

创建者 Nguyễn T H

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Mar 19, 2024

amazing

创建者 Hamadziripi M

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Jan 16, 2024

awesome

创建者 Daniel G

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Jan 5, 2024

perfect

创建者 Tadjadine M a

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Jan 2, 2024

perfect

创建者 Malik U A R

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Dec 13, 2023

amazing

创建者 Andres B

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Oct 10, 2023

amazing

创建者 Tanzeel B

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Aug 28, 2023

Great!!

创建者 Yasir A

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Jul 12, 2023

Amazing

创建者 Mazin A

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Jun 13, 2023

i loved

创建者 Faizan B

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May 13, 2023

Amazing

创建者 CHRISTIAN C

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Mar 29, 2023

Super !

创建者 Lisandro M

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Feb 28, 2023

Perfect

创建者 Ammar S D

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Jan 25, 2023

amazing

创建者 Abderrahmen B A

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Jan 19, 2023

version

创建者 Alaa A

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Jan 8, 2023

AWESOME

创建者 Kouassi F K

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Dec 21, 2022

Great !