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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1151 - Attract and Engage Customers with Digital Marketing 的 1175 个评论（共 1,589 个）

创建者 Aricha L

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Jul 18, 2022

great corse

创建者 Adinel P M

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Jun 11, 2025

fenomenal!

创建者 Leelakumar B

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May 15, 2025

going good

创建者 FRANCISCO M P C

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Mar 25, 2025

Super !!!!

创建者 Juan S F

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Jan 17, 2025

Gran Curso

创建者 achmad f

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Jan 15, 2025

Top awsome

创建者 Wisdom

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Dec 4, 2024

Excellento

创建者 Edward K W

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Mar 28, 2024

Excellent!

创建者 Olu-Akinyemi B I

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Nov 9, 2023

insightful

创建者 Amina P

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Jun 19, 2023

Well done.

创建者 Abhinash B

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Jun 18, 2023

phenomenal

创建者 MARIA D S P

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May 29, 2023

gran tutor

创建者 Heidi S

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Mar 29, 2023

Loved it!!

创建者 Basant K

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Mar 24, 2023

iitiit

创建者 Muhammad A H K

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Mar 13, 2023

It was fun

创建者 Wenying Z

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Feb 26, 2023

Thank you!

创建者 Rohit Y

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Nov 5, 2022

Very good.

创建者 Muhammad A H R

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Oct 27, 2022

it's nice

创建者 Mariam B

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Oct 21, 2022

nice work

创建者 Llewellyn H

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Oct 12, 2022

excellent

创建者 Wendy J

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Jul 24, 2022

Fantastic!

创建者 abdullah a

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Nov 23, 2025

I like it

创建者 Cheryann K

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Nov 15, 2025

excellent

创建者 noemi t

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Oct 26, 2025

excelente

创建者 Izat F

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Aug 2, 2025

It's good