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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1076 - Attract and Engage Customers with Digital Marketing 的 1100 个评论（共 1,589 个）

创建者 Rashmi K R

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Oct 22, 2024

Great Resource

创建者 oilsh p

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Jun 29, 2024

دوره رائعه جدا

创建者 Khaled A Y

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Nov 25, 2023

IT WAS SO GOOD

创建者 Enatare B

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Oct 21, 2023

It was awesome

创建者 Irfan m

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Aug 9, 2023

great learning

创建者 Vedhik M R

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Jun 14, 2023

grate couch Ak

创建者 Andre D

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Apr 26, 2023

Great content!

创建者 GOWTHAM S

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Mar 21, 2023

VERY USEFUL...

创建者 Nwokoro T

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Nov 29, 2022

Well detailed.

创建者 Kandy G

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Jun 13, 2022

Learned a lot!

创建者 mohamed c H

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Aug 2, 2025

دورة جيدة جدا

创建者 Oscar A C

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Jan 28, 2025

Excelente!!!!

创建者 Shaheer J

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Apr 27, 2024

Amaing Course

创建者 RACHEL K

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Dec 11, 2023

Great course.

创建者 Thet T H S

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Aug 25, 2023

it is helpful

创建者 Kyle R

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Jun 14, 2023

Very thorough

创建者 Atif A

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May 29, 2023

A great tutor

创建者 Teanna M

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May 17, 2023

Great Course!

创建者 Dr R G

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May 15, 2023

Great Course!

创建者 carmen g f

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Mar 5, 2023

Great course!

创建者 ankh k

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Feb 20, 2023

great content

创建者 Ryan R

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Jan 12, 2023

Great course.

创建者 Md I A

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Jan 10, 2023

EExcellent 👍

创建者 Gaurav D

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Dec 16, 2022

Great content

创建者 王小毛毛毛喵

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Oct 6, 2022

very helpful