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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

951 - Attract and Engage Customers with Digital Marketing 的 975 个评论（共 1,589 个）

创建者 Davina C

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Nov 20, 2024

interesting and useful

创建者 Mustafa O

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Nov 4, 2023

Definitely recommended

创建者 Fernando O

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Apr 6, 2023

Great! Learning a lot!

创建者 Syed M H

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Nov 27, 2022

It was great learning.

创建者 Keerthana C

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Nov 17, 2022

It is very good course

创建者 Muhammad M H

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Oct 10, 2022

An excellent learning!

创建者 Abdelrahman E

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Aug 18, 2022

amaazing seo knowledge

创建者 Adewara O d

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Jul 16, 2022

learnt lots of things

创建者 Garrison M

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Jun 7, 2022

Has been very helpful!

创建者 Mordiy S

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May 12, 2022

Very beneficial course

创建者 Sarah A

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May 10, 2022

Perfect for beginners!

创建者 MIRELA J R G

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Sep 22, 2025

Super genial el curso

创建者 Nabil

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Aug 8, 2025

It was really helpful

创建者 Sherry Z

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Aug 11, 2024

LOVE IT! Very helpful

创建者 Safe U

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Mar 22, 2024

It was a good course.

创建者 John R

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Mar 2, 2024

Coach AK is the king!

创建者 Rajeshwar S

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Oct 18, 2023

Knowledgeable course.

创建者 Боевец О В

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Sep 23, 2023

Good coursse but hard

创建者 Hassaan M

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Jun 20, 2023

Loved the instructor.

创建者 Nuno F X d A A

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Mar 20, 2023

Top, amazing learning

创建者 Jesus C

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Feb 22, 2023

Always keep learning.

创建者 Hưng N

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Oct 11, 2022

That's very wonderful

创建者 Furqan S

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Aug 6, 2022

Nice Course By Google

创建者 ISAM A

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Jul 25, 2022

Very good and usefull

创建者 Haide H

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Jul 12, 2022

The Coach is amazing.