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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

926 - Attract and Engage Customers with Digital Marketing 的 950 个评论（共 1,589 个）

创建者 Sohyb S

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Sep 27, 2023

thanks coach ak very much

创建者 lisa v o t

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Sep 6, 2023

es un modulo muy completo

创建者 Dr S K G

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May 29, 2023

Great Learning Experience

创建者 Paola Z

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May 2, 2023

El curso es muy completo.

创建者 Stephen F

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Apr 30, 2023

great course! Learn a lot

创建者 Sajjad I

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Apr 21, 2023

Overall Great Experience!

创建者 Danny O

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Apr 8, 2023

Absolutely Amazing Course

创建者 Rosemond P

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Jan 29, 2023

GREAT! This program! Hmm!

创建者 Janine W

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Jan 22, 2023

Top notch course material

创建者 เธียรชัย พ

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Oct 23, 2022

Good lesson for marketer

创建者 Ngô H Q

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Oct 18, 2024

It is useful for my work

创建者 Alfonso F

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May 28, 2024

Excelentes conocimientos

创建者 Jadoui A

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Mar 31, 2024

thank you for the course

创建者 Raghav S

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Jan 31, 2024

teaching was really nice

创建者 Ayesha

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Nov 28, 2023

detailed and easy course

创建者 Ivan K R L

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Aug 17, 2023

Very Informative content

创建者 Vincent B

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Feb 11, 2023

Thank you, for your time

创建者 Mariia Z

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Jan 16, 2023

Great course! Thank you.

创建者 Al S

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Oct 12, 2022

Excellent for beginners

创建者 ahmad r

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Jul 7, 2025

قوية جدا وشامله لكل شيء

创建者 Abraham C

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Apr 1, 2024

very informative course

创建者 Sowmya C L

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Aug 3, 2023

Very Informative Course

创建者 Fazil Z

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May 24, 2023

Very valuable knowledge

创建者 Fernanda V

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Dec 19, 2022

Muy feliz con el curso.

创建者 Sylverlyn M

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Jun 20, 2022

very interesting course