Name: Attract and Engage Customers with Digital Marketing
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (1597 reviews)

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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8

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7,596 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

801 - Attract and Engage Customers with Digital Marketing 的 825 个评论（共 1,589 个）

创建者 Kyrylo T

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Dec 6, 2022

This course is amazing! Thank you!

创建者 MD M I

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Oct 28, 2022

Great lectures, good assignments.

创建者 Wholfang B

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May 23, 2022

Amazing Course with great content.

创建者 Gomathy V R

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Oct 21, 2025

very informative for MBA students

创建者 Rabia M

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Sep 16, 2025

Easy to learn. Easy to understand

创建者 Anala R

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Jul 14, 2025

Highly recommended for beginners.

创建者 Hirwa A C

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Oct 25, 2024

I liked it , and i was interested

创建者 serkan “ W

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Sep 21, 2024

Coach AK is the name of the game!

创建者 Kelly T

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Jan 23, 2024

Very helpful in clarifying terms.

创建者 Cecilia H

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Jan 4, 2024

Muy buen curso. Super recomendado

创建者 Lydia N

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Dec 5, 2023

Well taught and engaging content.

创建者 Gowri A G

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Oct 12, 2023

Good information to navigate next

创建者 Cláudia G

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Jan 16, 2023

Very complete! Highly recommended

创建者 Serban C

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Sep 29, 2022

Verry good course easy to follow

创建者 Thad P

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Nov 17, 2023

loaded with valuable imformation

创建者 Hannah P

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Nov 10, 2023

I love the hands on assignments!

创建者 zainab r

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Jul 6, 2023

So helpful and its life changing

创建者 Muhammad F

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Jan 19, 2023

arranged and delivered very well

创建者 MARIA L S C

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Jan 6, 2023

Muy completo y de mucha utilidad

创建者 Anzhi C

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Dec 9, 2022

that is the perfect course !!!!!

创建者 Miranda S H

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Nov 7, 2022

So easy. Learn at your own pace.

创建者 Emilie F

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Oct 20, 2022

Dcomplexe, difficult but amazing

创建者 MUHAMMAD M J

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Oct 14, 2022

excellent work & Knowledgeable.

创建者 Saad S

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Oct 10, 2022

excellent , i have learned alot

创建者 Jan E

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Nov 5, 2024

Interesting informative course.

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

课程概述

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801 - Attract and Engage Customers with Digital Marketing 的 825 个评论（共 1,589 个）