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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

901 - Attract and Engage Customers with Digital Marketing 的 925 个评论（共 1,589 个）

创建者 Luisa M

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Sep 17, 2025

Muy instructivo y practico

创建者 Swati A

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Apr 25, 2025

great learning experience.

创建者 M

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Dec 24, 2024

GOOD PLATFORM FOR LEARNING

创建者 Sindy G

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Nov 3, 2024

Great course learned alot!

创建者 Umair k

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Oct 20, 2024

I am totallyy lovingggg it

创建者 Naveen R

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Aug 25, 2024

I loved it, Thanks Google.

创建者 Hazel M

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Sep 2, 2023

learnt a lot from this cou

创建者 The M

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Jul 3, 2023

Very helpful and thorough.

创建者 MUHAMMAD I

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May 30, 2023

It was amazing information

创建者 mirza s r

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May 10, 2023

its a nice way of learning

创建者 Ann M

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Mar 16, 2023

loved it very informative!

创建者 Daniyal P

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Mar 9, 2023

That's a brilliant course.

创建者 Umar F

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Feb 1, 2023

Very nice and informative.

创建者 Akhlas A

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Nov 28, 2022

Best learninig experience.

创建者 Alex G

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Sep 4, 2022

it was amazing experience!

创建者 gita w

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Sep 1, 2022

best place to study online

创建者 K B

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Aug 26, 2022

great course. lots of info

创建者 Muhammad I

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Jan 20, 2025

great top notch teaching

创建者 SAMAY Y

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Sep 30, 2024

GREAT LEARNING EXPERIENCE

创建者 Nader A

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Jul 24, 2024

cover all important topic

创建者 Irina R

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Jul 23, 2024

Clear and well presented!

创建者 Ameya S

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Jun 25, 2024

great learning experience

创建者 Mehboob H

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Mar 14, 2024

great learning experience

创建者 Ameer H

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Dec 10, 2023

Gained a lot of Knowledge

创建者 Antonio N A A

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Oct 16, 2023

Great Course and Teachers