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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

876 - Attract and Engage Customers with Digital Marketing 的 900 个评论（共 1,589 个）

创建者 Krishna M

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Jun 27, 2023

best Course . helping me soo

创建者 Bui M A

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Jun 22, 2023

great learning with Coach Ak

创建者 Sana A

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Apr 27, 2023

Amazing learning experience!

创建者 Amber A

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Jan 18, 2023

The instructor was amazing!!

创建者 Priscilla E

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Jan 11, 2023

very helpful and informative

创建者 Tabitha M

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Dec 14, 2022

Challenging but enlightening

创建者 Stephanie M

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Nov 4, 2022

Loved it! Great information.

创建者 Charles A M I

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Sep 1, 2025

Lots of Amazing Information

创建者 Gabriela P

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Dec 27, 2024

Good citations, Challenging

创建者 Enrique C

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Sep 18, 2024

Excelente , muy profesional

创建者 M N F

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Jul 8, 2024

great course and high value

创建者 Channing

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May 27, 2024

I learned so much thank you

创建者 Kamel R

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Jan 29, 2024

This was tough but I did it

创建者 Noorem

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Sep 27, 2023

It was an amazing course :)

创建者 Waseem K

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Sep 16, 2023

these courses very helpful.

创建者 aman d

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Sep 8, 2023

Amazing learning experience

创建者 Adnan U

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Aug 17, 2023

Proved game changer for me.

创建者 Fady W

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Mar 1, 2023

I love Google's Instructors

创建者 Nataela R P

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Jan 7, 2023

very usefull and insightful

创建者 ABDELATIF E B

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Dec 28, 2022

The course is very valuable

创建者 Jason T

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Oct 25, 2022

Enjoy learning from google

创建者 Muhammad A R

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Aug 30, 2022

I Learn more then i expect.

创建者 dave b

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Jul 28, 2022

I love the learning format.

创建者 clif t

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Jun 15, 2022

Amazing course! Thank you!

创建者 Melina T

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Jun 8, 2022

Very Practical and Relevant