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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

751 - Attract and Engage Customers with Digital Marketing 的 775 个评论（共 1,589 个）

创建者 Ana T

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Aug 22, 2023

A lot of interesting and useful learning!

创建者 REAL I S

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Nov 6, 2022

Best Teacher of Google and Coursera

Thanks

创建者 Nnenna O

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Oct 30, 2022

It was a knowledgeable and great course.

创建者 Rose L

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Sep 4, 2022

vast knowlege delivered in the aptest way

创建者 S.Hashan M

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Aug 31, 2022

Good courese and gettinglot of experiance

创建者 Stare D

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Jul 2, 2022

Great content, outstanding presentation!

创建者 Jenny K

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May 10, 2022

Amazing ! enjoyed the exercise & activity

创建者 Matthew W

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Oct 1, 2024

Awesome program. really glad im learning

创建者 Kunal M

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Sep 19, 2023

Too much theories but that is important!

创建者 Khaleel R

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Apr 26, 2023

It is very helpful in my career journey.

创建者 Jennifer D

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Oct 23, 2023

Professional training that is engaging.

创建者 Nakisuyi T

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May 6, 2023

GREAT EXPERIENCE AND GREAT FACITILATORS

创建者 Manojkumar P

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Apr 25, 2023

very nice and very intresting .....good

创建者 FARIZA A M A

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Oct 25, 2022

i am enjoyed learning in this course

创建者 Aman S

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Sep 28, 2022

Good learned a whole set of new things

创建者 Satya R

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Aug 6, 2022

I love the way the course is delivered!

创建者 Hafid H

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Apr 21, 2024

Thank you so much for all your support

创建者 Omoyemwen f I

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Oct 29, 2023

great course with insightful teachings

创建者 More M

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Jan 18, 2023

Amazing Course, the tutor was on point

创建者 Syahrizal M

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Nov 10, 2022

Marketing funnel, SEO, SEM .. Its fun!

创建者 Inge E F V S

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Jul 6, 2023

Great course, fantastic explanations!

创建者 Christon G S

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Jul 15, 2025

Relevant to my job description needs

创建者 Tam T

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Mar 25, 2025

Interesting course for new beginners

创建者 Viviana P R

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Mar 17, 2025

muy feliz de todo lo que e aprendido

创建者 Kacho T

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Jan 18, 2025

thanks for ton of knowledge AK coach