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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

651 - Attract and Engage Customers with Digital Marketing 的 675 个评论（共 1,589 个）

创建者 Blake A

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Sep 27, 2023

Coach AK was amazing! great choice for this course.

创建者 Zaheer A S A

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Jun 9, 2023

Great ! learned amazing skills and quilty knowledge

创建者 Carol L

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Jan 14, 2023

Very informative and as a beginner I learned a lot!

创建者 Majid T

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Nov 17, 2022

Excellent Instructor. Great Knowledge.

Great Course

创建者 Matias I

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Nov 17, 2022

Excellent course. A lot of info and well explained.

创建者 Ali F

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Nov 12, 2022

I learned a lot of things from this course Amazing.

创建者 Arun N L

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Oct 1, 2022

Step by Step | Encouraging | Informative | Thanks.

创建者 Liliana R R

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Aug 13, 2025

This course was exciting and so much easy to learn

创建者 Fatima S

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Jul 4, 2025

Excellent course I leaned a lot thnkew coursera ♥️

创建者 JADSON G

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Mar 14, 2025

Top, muito bom. É possível ter um bom aprendizado!

创建者 Lance H

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Feb 27, 2024

I loved the presentation. Thanks for the offering.

创建者 Sagui U

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Nov 1, 2023

Loved it! Very informative and easy to understand.

创建者 Bellinger C

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Oct 14, 2023

Excellent material taught by exceptional trainers.

创建者 Maazu m

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Jul 5, 2023

One of the best Career opportunities certification

创建者 Koothaperumal V

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Feb 13, 2023

clearly guided course ware. Very good instructors.

创建者 Guillaume R

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Dec 30, 2022

On point and very clear, the activities were good.

创建者 priyeshi s

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Nov 4, 2022

Very nice. Engaging and Interesting. Very helpful.

创建者 Shelley G

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Oct 2, 2022

Very detailed! Learned so much about the process.

创建者 Wande A

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Jul 30, 2022

I gained a lot from this course.

Very explanatory.

创建者 Patricio R

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Oct 24, 2025

Muy buen curso super didáctico, muy recomendable!

创建者 omer a s

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Jul 11, 2025

دورة ممتازة استفدت منها كثيرا مرتبة ومنظمة ومنقحة

创建者 Atiya h

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Jun 6, 2025

This course are very informative and interesting

创建者 Rosemary W

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Feb 27, 2025

I've had a great experience learning on Coursera.

创建者 fuadi a

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Aug 17, 2024

Sangat bermanfaat untuk skill saya di dunia kerja

创建者 Kalevi R

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Jul 1, 2024

Just the second course and I'm already loving it!