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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

976 - Attract and Engage Customers with Digital Marketing 的 1000 个评论（共 1,589 个）

创建者 Kylie T

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Jun 15, 2025

Easy and good layout

创建者 Irving J Q

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Jan 8, 2025

Excelente contenido.

创建者 Salahuddin A

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Dec 31, 2024

the best one courses

创建者 Sukhvinder S

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Nov 19, 2024

fix low voice volume

创建者 Matematika H

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Aug 5, 2024

Bagus dan bermanfaat

创建者 Muhammad I S

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Jul 26, 2024

Excellent experience

创建者 Raphael V S

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Jan 26, 2024

Extraordinary course

创建者 Mahadi D

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Nov 11, 2023

Excited what's next!

创建者 Ashwani S

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Jun 1, 2023

Great Information!!!

创建者 William L

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May 20, 2023

This was super good!

创建者 Christian U

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Nov 11, 2025

Excelente formacion

创建者 Gabriela A

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Mar 2, 2025

¡Excelente curso! A

创建者 Agurto C M B

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Oct 10, 2024

Me parece excelente

创建者 Maroly M S

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Sep 19, 2024

excelente contenido

创建者 Gihan K

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Aug 8, 2024

an amazing learning

创建者 SOPHIA S H

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Oct 7, 2023

Incredible teaching

创建者 Dorcas S

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Sep 27, 2023

excellent teachings

创建者 marco m

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Aug 23, 2023

really great course

创建者 Nisar F

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May 1, 2023

Liking this course.

创建者 Haroon A

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Jan 2, 2023

Great experience!!!

创建者 solomon o

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Oct 10, 2022

i love this course

创建者 Kehinde A A

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Aug 9, 2022

It is very engaging

创建者 Alina K

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Sep 23, 2025

Couch is the best!

创建者 Vishal s R

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Aug 17, 2025

Best learning ever

创建者 Sumitosh J

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Mar 28, 2025

good for beginners