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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1051 - Attract and Engage Customers with Digital Marketing 的 1075 个评论（共 1,589 个）

创建者 Chokri N

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Jul 16, 2022

best course ever

创建者 Abel S M G

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Oct 21, 2025

Excelente curso

创建者 Saikrishnaa

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Aug 28, 2025

Amazing course!

创建者 Nalluri S

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Jun 28, 2025

Good experience

创建者 JOAO G N S

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May 27, 2025

Muito bom curso

创建者 Bruna W S L

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Feb 23, 2025

excelente curso

创建者 Julio H M

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Feb 10, 2025

Muy interesante

创建者 George P

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May 30, 2024

It was awesome!

创建者 Butch N

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Jan 13, 2024

good infomation

创建者 kaustav m

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Dec 17, 2023

Superb learning

创建者 Fernando C (

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Sep 13, 2023

Nice and clear.

创建者 Shirin

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Sep 12, 2023

Thanks Coursera

创建者 Umar S

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Sep 4, 2023

I am so excited

创建者 Evie N

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Apr 25, 2023

Amazing content

创建者 Pratyasha S

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Apr 18, 2023

amazing content

创建者 laurie b

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Mar 26, 2023

Excellent Class

创建者 Ahmed M A M

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Oct 30, 2022

amazing cource

创建者 Robert M

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Jul 22, 2022

Great learning!

创建者 Taimoor H

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Oct 12, 2025

amazing course

创建者 David C

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Oct 7, 2025

Very thorough!

创建者 Itishree p

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Feb 6, 2025

Good , helpful

创建者 sarah h

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Dec 27, 2024

loved coach AK

创建者 Allegue M

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Nov 12, 2024

Excepcional !!

创建者 بسمه ع ر ا

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Nov 3, 2024

It’s fantastic