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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1176 - Attract and Engage Customers with Digital Marketing 的 1200 个评论（共 1,589 个）

创建者 Tatheer Z

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Jul 16, 2025

Completed

创建者 Đỗ L P

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Jul 3, 2025

tuyệt vời

创建者 Prathmesh S

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Mar 10, 2025

Excellent

创建者 Ramon C

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Jan 11, 2025

Excelente

创建者 Nubia P M M

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Dec 11, 2024

excelente

创建者 Ivan g b m

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Dec 5, 2024

muy bueno

创建者 7272020030 N A C J E A

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Oct 8, 2024

excellent

创建者 RNA - 3

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Oct 1, 2024

fantastic

创建者 Saldaña V A E

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Sep 25, 2024

MUY BUENA

创建者 Maria K

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Sep 18, 2024

well done

创建者 Gloria C

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Sep 12, 2024

u like it

创建者 Kerolos s (

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Jun 15, 2024

very well

创建者 Geo M

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Jun 6, 2024

the best!

创建者 Awada A

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May 8, 2024

fantastic

创建者 Liene P

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Apr 20, 2024

Very nice

创建者 Dinesh D

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Jan 11, 2024

Excellent

创建者 kanaan M

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Dec 31, 2023

thank you

创建者 Serhii B

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Dec 23, 2023

thank you

创建者 Aamir K

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Dec 2, 2023

Excellent

创建者 Haresh S

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Nov 14, 2023

Very good

创建者 Eisa z m J

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Oct 19, 2023

excellent

创建者 Zouhair

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Jun 7, 2023

Brilliant

创建者 Asiahani B S

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May 26, 2023

thank you

创建者 Fouad F K

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May 2, 2023

Excellent

创建者 Nguyễn H V

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Mar 4, 2023

Very good