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学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

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7,556 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

筛选依据：

1201 - Attract and Engage Customers with Digital Marketing 的 1225 个评论（共 1,589 个）

创建者 dareen s

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Jan 26, 2023

very good

创建者 Qasim M B

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Jan 4, 2023

Excellent

创建者 Ali H

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Dec 29, 2022

Excellent

创建者 Arjun P

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Dec 14, 2022

Worth it.

创建者 Edgar R

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Nov 25, 2022

Excellent

创建者 Gaborone M

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Nov 8, 2022

Very good

创建者 Agha A A

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Sep 29, 2022

i love it

创建者 Abdulahi I

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Sep 6, 2022

WELL DONE

创建者 Adriana t

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Aug 30, 2022

I LOVE IT

创建者 Jazib A

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Aug 16, 2022

loved it

创建者 Nataliya T

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Jul 5, 2022

Thank you

创建者 Wilson Y W S

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Jun 18, 2022

excellent

创建者 MOHIALDEEN A O A

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Jun 17, 2022

Thank you

创建者 Deleted A

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Mar 5, 2025

excelent

创建者 Daniel T

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Feb 28, 2024

Soo hard

创建者 Franklin H

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Dec 3, 2023

exellent

创建者 Jim B

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Aug 18, 2023

Love it!

创建者 Hans V Y

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Jul 5, 2023

loved it

创建者 Deleted A

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Mar 2, 2023

I Did it

创建者 Saleh

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Feb 27, 2023

Too good

创建者 Waqar A

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Nov 30, 2022

Awesome!

创建者 Abu S K C

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Oct 3, 2022

awesome

创建者 Rita B

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Sep 26, 2022

Helpful

创建者 Bashir B

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Nov 12, 2025

Perfect

创建者 Nisar A

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Oct 24, 2025

awesome