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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4351 - Foundations of Digital Marketing and E-commerce 的 4375 个评论（共 7,120 个）

创建者 Trudy D

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Apr 13, 2023

Very Insightful!!!!

创建者 Aniket M

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Mar 1, 2023

Got a lot to learn.

创建者 Eng Z

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Feb 24, 2023

Great and Excellent

创建者 Erika Q

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Feb 18, 2023

Excellent course!!!

创建者 Fernanda V

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Feb 2, 2023

Me encantó gracias.

创建者 Valerie L

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Jan 24, 2023

tres bien expliquer

创建者 Barkat A

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Jan 7, 2023

great to start with

创建者 Myrna S

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Nov 23, 2022

I love this course.

创建者 TAMILARASI.M

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Nov 11, 2022

very useful section

创建者 DEVADOSS.V

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Nov 8, 2022

It was really good.

创建者 Antonietta I

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Nov 6, 2022

I enjoy the course!

创建者 Kayla

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Oct 20, 2022

Good to learn more

创建者 Sky B

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Oct 11, 2022

fun and insightful

创建者 Dimpho M

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Oct 7, 2022

Informative course

创建者 Nadeen D

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Oct 5, 2022

Thnk you very much

创建者 Christina M

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Sep 29, 2022

Very informational!

创建者 Nicole

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Sep 18, 2022

really interesting

创建者 Danielle H

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Aug 13, 2022

Super easy to learn

创建者 Gurneet S L

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Aug 7, 2022

Very well explained

创建者 Justin H

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Aug 1, 2022

Really insightful.

创建者 mohamed a

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Jul 27, 2022

wow amazing course!

创建者 Taha H

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Jul 27, 2022

alote of good infos

创建者 Yinfei Z

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Jul 12, 2022

very useful course!

创建者 Anthony C

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Jun 30, 2022

Great presentation.

创建者 Erón C

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Jun 12, 2022

Very easy to follow