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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4376 - Foundations of Digital Marketing and E-commerce 的 4400 个评论（共 7,120 个）

创建者 Rajesh R

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Dec 7, 2025

its really help me

创建者 Mahesh S

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Dec 4, 2025

Excellent Guidance

创建者 Irina B

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Nov 20, 2025

so good so far! :)

创建者 JULIO C B M

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Nov 11, 2025

VERY GOOD SO MUNCH

创建者 JESUS E

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Oct 21, 2025

Muy bueno y eficaz

创建者 ELDER J A M

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Oct 20, 2025

Súper buena i Útil

创建者 Dewya S

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Sep 8, 2025

very useful course

创建者 Hafsa Z

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Aug 18, 2025

Amazing experience

创建者 Sharmarke A

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Aug 14, 2025

Absolutely amazing

创建者 Deleted A

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Aug 10, 2025

thrtjkrkluiol vm h

创建者 Asma A

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Aug 8, 2025

highly recommended

创建者 PAMELA M B A

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Aug 8, 2025

Me parece muy útil

创建者 Abdulaziz M

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Aug 4, 2025

not enough 5 stars

创建者 Alessandro B

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May 15, 2025

It was Really good

创建者 Anthony Z

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Apr 23, 2025

Buena introducción

创建者 ro x

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Mar 19, 2025

easy to understand

创建者 Ramya A

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Mar 16, 2025

great explanations

创建者 Chittipa N

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Mar 10, 2025

It is great course

创建者 MARINI

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Feb 10, 2025

interesting module

创建者 Zwelibanzi M

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Nov 6, 2024

Utterly insightful

创建者 Alisar A

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Nov 5, 2024

دورة تدريبية رائعة

创建者 ANKIT R

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Sep 8, 2024

Very Good Learning

创建者 sadia f

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Aug 16, 2024

UOTSTANDING COURSE

创建者 Lahcen A

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Aug 2, 2024

great online kurze

创建者 Sanooj K

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Jun 21, 2024

Incredible Course!