This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Foundations of Digital Marketing and E-commerce
Foundations of Digital Marketing and E-commerce
顶尖授课教师
1,531,285 人已注册
包含在 
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您将学到什么
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
您将获得的技能
- Customer experience strategy (CX)
- Business Metrics
- Digital Marketing
- Marketing
- Brand Awareness
- E-Commerce
- Content Performance Analysis
- Search Engine Marketing
- Marketing Analytics
- Branding
- Target Audience
- Customer Engagement
- Search Engine Optimization
- Data-Driven Decision-Making
- Data Storytelling
- Email Marketing
- Performance Measurement
- Social Media Marketing
- Goal Setting
- Marketing Strategy and Techniques
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
本课程是 Google Digital Marketing & E-commerce 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Google 获得可共享的职业证书
该课程共有4个模块
You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.
涵盖的内容
12个视频7篇阅读材料3个作业2个插件
You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
涵盖的内容
12个视频7篇阅读材料5个作业1个插件
You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.
涵盖的内容
11个视频7篇阅读材料6个作业1个插件
You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.
涵盖的内容
8个视频7篇阅读材料3个作业1个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.8 (10,007个评价)提供方
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状态：免费试用University of Maryland, College Park
状态：免费试用
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
学生评论
4.8
29,697 条评论
- 5 stars
86.23%
- 4 stars
11.41%
- 3 stars
1.43%
- 2 stars
0.31%
- 1 star
0.59%
显示 3/29697 个
VL
5
已于 May 8, 2023审阅
Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.
MK
5
已于 Oct 17, 2022审阅
it was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.
LH
5
已于 Feb 17, 2025审阅
I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.
常见问题
Digital marketing is about connecting people and brands online. Digital marketing uses social media, display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce refers to the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce specialists perform a variety of tasks related to advertising and selling online. Different companies define these roles in various ways, but there is often overlap between them. Some common responsibilities include planning and creating ads and other content for websites, social media, and email; optimizing content for search engines; analyzing data to gain marketing insights; managing online stores; and creating and updating product listings.
During the pandemic, hiring for digital marketing and e-commerce related jobs boomed as more businesses moved online—between February and April 2020, e-commerce grew more than it had in the previous decade. Research shows that there were 40,000+ digital marketing and e-commerce job openings in the past 12 months in the U.S., and the number of available roles is projected to grow in the coming years. The rise of automation, machine learning, and new technologies in e-commerce and digital marketing means candidates will be expected to demonstrate knowledge in the use of digital technologies, which is currently a skills gap that leaves roles unfilled. People can prepare for jobs in these fields through this new entry-level Google Career Certificate.
更多问题
提供助学金，
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。