中By completing this course, learners will be able to identify core marketing concepts, analyze the evolution of marketing practices, apply segmentation and communication strategies, and evaluate digital marketing frameworks and execution models to design effective campaigns.
Digital Marketing Foundations: Analyze & Apply Strategies
您将学到什么
Identify core marketing concepts and their historical evolution.
Apply segmentation and communication strategies effectively.
Evaluate digital frameworks to design impactful campaigns.
您将获得的技能
- Online Advertising
- Target Market
- Marketing Psychology
- Target Audience
- Consumer Behaviour
- Marketing
- Marketing Planning
- Market Research
- Advertising Campaigns
- Marketing Strategies
- Strategic Marketing
- Marketing Analytics
- Integrated Marketing Communications
- Communication Strategies
- Digital Advertising
- Marketing Effectiveness
- Customer Analysis
- Marketing Communications
- Digital Marketing
- Campaign Management
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
September 2025
作业
19 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Marketing Dynamics: Strategy & Case Studies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
This module introduces learners to the fundamental principles of marketing. It covers the definition, scope, and evolution of marketing, providing a strong conceptual base. Learners will explore the marketing mix, research, and the broader marketing environment, enabling them to connect theory with practical applications. By the end, learners will understand the roots of marketing and its role in shaping customer value.
涵盖的内容
10个视频4个作业1个插件
This module emphasizes market segmentation, communication, and strategy formulation as critical pillars of marketing. Learners will understand how to divide markets, craft relevant messages, and design strategies aligned with customer needs. The focus is on aligning theory with actionable strategies that deliver results.
涵盖的内容
5个视频3个作业
This module builds an understanding of digital marketing by introducing its definitions, history, benefits, and frameworks. Learners will explore the structural edifice of digital marketing and analyze its evolutionary landscape. Through practical insights, they will connect digital complements, frameworks, and technology matrices with strategic applications.
涵盖的内容
10个视频4个作业
This module dives deeper into strategy and execution in digital marketing. Learners will explore key variables, value creation, behavioral evolution, and communication integration. With a focus on strategic blueprints, tactical enunciation, and evaluation, this module bridges planning and implementation effectively.
涵盖的内容
11个视频4个作业
This module focuses on campaign management, execution frameworks, and the dynamic future of digital marketing. Learners will understand campaign ethos, execution envelopes, and infrastructure for delivering consistent outcomes. Finally, they will explore digital channels, emerging trends, and data technologies shaping the future marketing landscape.
涵盖的内容
17个视频4个作业
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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