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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4426 - Foundations of Digital Marketing and E-commerce 的 4450 个评论（共 7,120 个）

创建者 Talha

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Dec 20, 2022

Learn Alot From It

创建者 Aditya H

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Dec 12, 2022

Easy to learn with

创建者 Christopher C

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Nov 14, 2022

Fantastic Learning

创建者 Ms O

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Nov 8, 2022

awesome experience

创建者 Joe

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Oct 20, 2022

Excellent so far!

创建者 Venkat M

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Oct 17, 2022

Good Intro course

创建者 Clermont M

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Oct 16, 2022

Great learning !!

创建者 MSR

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Oct 10, 2022

nice for learners.

创建者 Lubnah A

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Oct 4, 2022

Excellent course.

创建者 Tadesse G M

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Oct 1, 2022

Fast track way !!

创建者 Robin J

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Sep 30, 2022

excellent content

创建者 Yaser H

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Sep 30, 2022

thank you so much

创建者 Eloisa

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Sep 29, 2022

Great experience!

创建者 Karen B

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Sep 27, 2022

Well put together

创建者 R H R

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Sep 22, 2022

Very Informative.

创建者 kaviarasi

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Sep 20, 2022

it usefull for me

创建者 Pirapong S

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Sep 10, 2022

excellent chapter

创建者 Luis A

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Aug 16, 2022

Great foundations.

创建者 Nonglak A

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Aug 15, 2022

i love it the most

创建者 Lefranc J

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Jul 22, 2022

Excellent content!

创建者 Michaela O

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May 25, 2022

It was AMAZING !!!

创建者 Malika B

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Dec 14, 2025

really insightful

创建者 Aneela A

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Nov 20, 2025

Super Informative

创建者 Deleted A

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Oct 3, 2025

Thank you so much

创建者 FRANCISCO G V O

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Sep 15, 2025

Ótimo aprendizado