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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4251 - Foundations of Digital Marketing and E-commerce 的 4275 个评论（共 7,120 个）

创建者 Novelty

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May 2, 2023

This course is great.

创建者 priyanshu r

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Feb 13, 2023

well organized course

创建者 Maqsood H

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Feb 5, 2023

Everything is amazing

创建者 Saad S

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Feb 1, 2023

very very informative

创建者 SARGAOUI W

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Jan 30, 2023

TRÈS BELLE FONDATIONS

创建者 Gavin B

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Jan 30, 2023

Great pace and format

创建者 Leonardo D l T M

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Dec 24, 2022

Great and useful info

创建者 zain A

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Nov 30, 2022

It was great learning

创建者 Patrick B

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Nov 1, 2022

Extremely informative

创建者 Sutthisa M

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Oct 10, 2022

what a good thing!!!

创建者 Zain E

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Oct 4, 2022

teaching method good

创建者 Prajakta A

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Sep 22, 2022

Extremely insightful!

创建者 Jun L

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Jun 15, 2022

It's fun and simple.

创建者 Oséias S G

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Aug 30, 2025

Excelente didática!!

创建者 Tzvika F

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Aug 21, 2025

Excellent experience

创建者 Correa R V

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Aug 11, 2025

Excelente! Me atarpa

创建者 Chloé T

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Jun 19, 2025

Bases très complètes

创建者 Anjal K K K

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May 17, 2025

it s really helpfull

创建者 Kamal D Y

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May 4, 2025

very good experience

创建者 sidra s

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Apr 23, 2025

Excellent experience

创建者 Toufikul I

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Apr 10, 2025

Excellent trainers !

创建者 Annie C

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Dec 12, 2024

Useful and relevant!

创建者 Syed K R Z

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Nov 23, 2024

Wow Great Experience

创建者 Kinza A

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Nov 20, 2024

The best course ever

创建者 Md A H R

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Nov 15, 2024

It was a nice course