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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4126 - Foundations of Digital Marketing and E-commerce 的 4150 个评论（共 7,121 个）

创建者 Bernardus F

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Jun 4, 2022

clear easy to understand

创建者 Muhammad A Y

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May 24, 2022

Excellent Course Content

创建者 Harish K S

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May 22, 2022

Excellent course for all

创建者 HARAPRASAD P

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Dec 14, 2025

Vary nice and inspiring

创建者 Ashani H

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Oct 24, 2025

Excellent intro course!

创建者 Calisaya L

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Sep 22, 2025

muy completo me encanto

创建者 Belal Y

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Sep 15, 2025

very informative course

创建者 Manujaya D

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Sep 1, 2025

Best Education platform

创建者 dil j

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Aug 26, 2025

beneficial, best course

创建者 LUZ M A B

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Aug 14, 2025

Muy bueno e interesante

创建者 Sri A A

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May 3, 2025

Very interesting course

创建者 anas a

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Apr 19, 2025

It was a great start up

创建者 Aishwarya S

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Mar 28, 2025

Very nice for beginners

创建者 Karina L S D

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Jan 10, 2025

Las bases son perfectas

创建者 Truc Q V

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Dec 17, 2024

Great option to go for.

创建者 Bongi Z

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Nov 18, 2024

Awesome detailed course

创建者 Sukhvinder S

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Nov 13, 2024

very easy to understand

创建者 AMAL E J

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Oct 28, 2024

grate , i learned a lot

创建者 Bestine B

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Oct 15, 2024

Good Classes, great job

创建者 Tesa a a

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Oct 10, 2024

very good, very helpful

创建者 Prakash M

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Sep 29, 2024

This course is awesome

创建者 Rodiat A

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Sep 28, 2024

Very good and educative

创建者 Midarca M

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Sep 24, 2024

.......................

创建者 Hauwa N A

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Jul 15, 2024

a learning curve for me

创建者 Michelle D

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Jun 26, 2024

Really good foundations