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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4026 - Foundations of Digital Marketing and E-commerce 的 4050 个评论（共 7,120 个）

创建者 Prasoon s

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Nov 25, 2023

it was amazing experiance

创建者 Thirumalai D

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Nov 24, 2023

Good course to begin with

创建者 Merajul I S

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Nov 5, 2023

very good and informative

创建者 Jacque L

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Oct 23, 2023

Very interesting and deep

创建者 Anas K

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Oct 12, 2023

I Really Like This Course

创建者 Mk o

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Sep 21, 2023

Absolutely outstanding !!

创建者 Mani K

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Sep 3, 2023

This course is very great

创建者 Abdullah G

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Aug 27, 2023

it was very good course

创建者 Salim B

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Jul 26, 2023

You learn no matter what.

创建者 Vinay K P

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Jul 3, 2023

Great Learning. Thanks!!!

创建者 Muinat Y

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Jun 23, 2023

I enjoyed every bit of it

创建者 Kamlesh A

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May 18, 2023

Good Fundamentals course.

创建者 Ghadir A G

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Apr 15, 2023

Easy and straight forward

创建者 Lynn P

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Mar 27, 2023

Amazing learning program!

创建者 Yodit Z

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Mar 18, 2023

So far good, eye opeining

创建者 Gusti B A V

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Feb 21, 2023

Its really helpful course

创建者 Shubh G

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Feb 2, 2023

Very helpful and precious

创建者 Mohammed E

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Jan 27, 2023

thank you so much for all

创建者 Emon B

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Jan 5, 2023

I loved doing this course

创建者 Vaasu S G

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Dec 31, 2022

Very well crafted session

创建者 DigitaL H K P

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Dec 12, 2022

Thanks, Coursera & Google

创建者 Vishakha K

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Dec 6, 2022

great source of knowledge

创建者 Samantha G

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Nov 27, 2022

Great informative course.

创建者 Naveed J

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Nov 20, 2022

one of the best course :)

创建者 Hitesh S

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Nov 1, 2022

Meaningful and insightful