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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3926 - Foundations of Digital Marketing and E-commerce 的 3950 个评论（共 7,121 个）

创建者 Yashika B

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Mar 11, 2024

Thankyou so much Coursera!!

创建者 Syed U H

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Feb 14, 2024

Excellent and comprehensive

创建者 Rizwana K

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Dec 14, 2023

Thanks to Shopdaar Academy.

创建者 Azhar S

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Oct 23, 2023

it awesome course by google

创建者 Jian C

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Oct 23, 2023

Best online course to learn

创建者 Shadi A

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Oct 11, 2023

I really liked this course.

创建者 Syeda S Q

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Sep 28, 2023

I really love this course .

创建者 Mike D

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Sep 15, 2023

Very clear and informative.

创建者 MUHAMMAD T

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Aug 13, 2023

Great Course for beginners.

创建者 Mtarech A

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Jul 4, 2023

THANKS, GOOGLE AND COURSERA

创建者 Thelma O

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Feb 2, 2023

i learnt so much. thank you

创建者 Таалайкул К

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Jan 19, 2023

Nice and very useful course

创建者 Emmanuel N

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Jan 9, 2023

Great introductory course.

创建者 Sandra G

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Jan 2, 2023

Really rich and well paced!

创建者 Aiman R

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Nov 18, 2022

It's was best course to me.

创建者 mohamed b

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Oct 20, 2022

This course is really good

创建者 FAWZIA M B J A

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Oct 10, 2022

شكرا لكم ، كانت دورة جميلة

创建者 송주형학부생

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Sep 23, 2022

Great course for beginners

创建者 Soad s

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Sep 21, 2022

very useuful and interested

创建者 Dilpreet S G

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Aug 25, 2022

great!! thankfull to google

创建者 timothy . K

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Aug 19, 2022

Great Value and good Skills

创建者 siripurapu s

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Aug 17, 2022

enjoyed learning the course

创建者 Jacinta H

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Aug 9, 2022

Love it! Brilliant content!

创建者 talha k

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Jul 19, 2022

Its a best course by google