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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4151 - Foundations of Digital Marketing and E-commerce 的 4175 个评论（共 7,121 个）

创建者 Katrina S T

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Jun 17, 2024

Very insightful course!

创建者 Tajimuratov A J

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Apr 25, 2024

digital marketing super

创建者 Dang H G H

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Apr 7, 2024

The course is very good

创建者 TammyG S

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Mar 29, 2024

Absolutely worth it!!!!

创建者 Melissa S

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Feb 13, 2024

Very informative course

创建者 Hemant K V

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Dec 21, 2023

Wonderful experience ✨✨

创建者 EMMANUEL I

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Nov 26, 2023

Excellent and educative

创建者 Tiffany C

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Oct 16, 2023

Awesome! Keep it going.

创建者 G J

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Oct 8, 2023

This is a Great course.

创建者 Sajjad A

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Oct 8, 2023

Very Informative Course

创建者 AKHILA R

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Sep 29, 2023

one of the best course.

创建者 Zein S

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Sep 21, 2023

clear and easy to learn

创建者 Adewole S

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Aug 5, 2023

This couurse is superb.

创建者 Muhammad I S

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Jul 29, 2023

overalloverall bestbest

创建者 Liaquat A S H M

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Jun 4, 2023

this is a best website

创建者 Musawenkosi D

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May 24, 2023

Good even for starters.

创建者 beryl c

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May 7, 2023

it was soo informative,

创建者 KHALIESA A M N

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Apr 29, 2023

Good and useful content

创建者 JP C

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Apr 22, 2023

wonderfully structured!

创建者 Anchit K G

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Apr 19, 2023

Thanks for this course.

创建者 Firoz M R

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Apr 5, 2023

Thanks for oppurtunity.

创建者 Greg E

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Feb 15, 2023

Great foundation course

创建者 Dina M S

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Jan 20, 2023

Enjoyed every bit of it

创建者 kaharou b b

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Dec 11, 2022

very instructive course

创建者 Shalom A

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Dec 10, 2022

What a course this is!!