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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4226 - Foundations of Digital Marketing and E-commerce 的 4250 个评论（共 7,120 个）

创建者 Andrea K S

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Jul 5, 2025

el profesor es genial

创建者 Swati A

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Apr 25, 2025

great course content.

创建者 Melody T M

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Apr 12, 2025

Keep up the good work

创建者 Khandu W

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Apr 9, 2025

helpful and effective

创建者 Aishwarya L M M

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Mar 27, 2025

Very Useful Course...

创建者 Rajitha N P

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Mar 21, 2025

Highly Recommended...

创建者 ANGÉLICA R M

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Feb 22, 2025

MUY CLARO Y EXPLICADO

创建者 Kainat s

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Dec 16, 2024

It's very interesting

创建者 Yana F

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Dec 1, 2024

Intensive, motivating

创建者 Jill D

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Aug 28, 2024

Great starter course!

创建者 Meshack N

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Jun 23, 2024

Very effective course

创建者 Debbie F

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May 15, 2024

Great place to start.

创建者 Sumanth S

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Apr 11, 2024

good course structure

创建者 18.Massela A N

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Mar 2, 2024

VERY AMAZING JOURNEY!

创建者 Kamrul H

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Nov 28, 2023

it was very effective

创建者 Nasrin B

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Sep 30, 2023

wonderful and helpful

创建者 Kristian G O

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Sep 10, 2023

I have learned a lot.

创建者 Ranjith S

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Sep 5, 2023

good and very usefull

创建者 Jagyasani

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Aug 22, 2023

it was really helpful

创建者 Aditya K

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Jul 21, 2023

Great for the basics.

创建者 Gayithri P

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Jul 20, 2023

I love that thank you

创建者 Pradeep T

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Jul 8, 2023

Very effective course

创建者 Zainab S

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Jun 7, 2023

Excelent experience .

创建者 Wodenga C W

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Jun 4, 2023

Very Wonderful course

创建者 Odunayo O

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May 5, 2023

very detailed course.