Global Marketing

全球营销是在考虑到不同文化、惯例和法规的情况下,以统一的目标在不同国家制定战略、执行和管理营销行动的过程。Coursera 的全球营销技能目录帮助您了解如何有效地打入国际市场并在全球范围内处理营销业务。您将学习国际背景下的市场调研、细分、定位和目标选择,以及各种全球市场中产品、定价、分销和促销策略的细微差别。此外,您还将了解如何驾驭和适应文化差异、国际法和全球经济关系。这套技能对于营销专业人士、商业战略家、企业家或任何希望通过其品牌或产品产生全球影响的人来说都至关重要。
20凭据
6个在线学位
97门课程

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浏览全球营销课程目录

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销策略, 打造品牌, 市场机遇, 消费者行为, 文化敏感性, 营销, 文化多样性, 营销策划, 产品营销, 品牌管理, 战略规划, 市场分析, 营销管理, 产品推广, 全球营销

  • 状态:新
    状态:免费试用

    您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

  • 状态:免费试用

    University of London

    您将获得的技能: 战略营销, 营销策略, 营销策略与技巧, 卓越运营, 消费者行为, 营销心理学, 营销策划, 营销, 商业道德, 竞争分析, 社会科学, 国际关系, 文化, 工艺设计, 运营管理, 业务运营, 运行效率, 企业管理, 可持续商业, 全球营销

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Workplace inclusivity, Intercultural Competence, Diversity Awareness, Cultural Responsiveness, Consumer Behaviour, Business Strategy, Marketing Planning, Culture, Team Management, Strategic Thinking, Marketing, Teamwork, International Relations, Advertising, Negotiation

  • 状态:免费试用

    您将获得的技能: 创新, 同行评审, 接待服务, 战略营销, 目标市场, 客户体验战略(CX), 客户服务, 酒店管理, 消费者行为, 营销, 增长战略, 商业营销, B2B 销售, 品牌管理, 医疗保健行业知识, 营销管理, 全球营销, 数字化营销, 企业对消费者, 促销策略

  • 状态:预览

    您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

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  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 协调, 消费者行为, 文化, 文化敏感性, 跨文化能力, 组织结构, 品牌管理, 人力资源管理, 文化多样性, 全球营销

  • 状态:预览

    您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

  • 状态:免费试用

    The Chinese University of Hong Kong

    您将获得的技能: 市场动态, 社会学, 消费者行为, 文化敏感性, 文化多样性, 营销, 广告, 电子商务, 品牌管理, 数字媒体战略, 全球营销, 社会科学

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

  • University of Illinois at Urbana-Champaign

    您将获得的技能: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing, Organizational Change

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主要合作伙伴

  • University of Illinois Urbana-Champaign
  • University of London
  • Yonsei University
  • Fundação Instituto de Administração
  • Illinois Tech
  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • The Hong Kong University of Science and Technology