中This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and global sporting events, with a focus on building momentum before, during, and after each event. Special attention is given to how organizations like the IOC sustain long-term fan engagement.
Sports Marketing Strategies & Innovation
您将学到什么
Build global sports marketing strategies powered by data and technology
Learn to leverage AI, AR, and fan insights to design personalized experiences
Develop brand value, loyalty, and monetization through innovation
您将获得的技能
- Corporate Strategy
- Blockchain
- Marketing
- Marketing Strategy and Techniques
- E-Commerce
- Contract Management
- Augmented and Virtual Reality (AR/VR)
- Game Theory
- Customer experience improvement
- Customer Engagement
- Sustainability Reporting
- Brand Management
- Global Marketing
- Event Planning
- Storytelling
- Strategic Communication
- Influencing
- Virtual Teams
- Digital Marketing
- Cross Platform Development
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
August 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Sports Marketing: The Technological Formula 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Discover proven marketing strategies for local and global sporting events. This module guides you through creating buzz before, during, and after events, with a special focus on the International Olympic Committee’s (IOC) engagement tactics.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Dive into the latest technological advancements shaping sports marketing. Learn how augmented reality, virtual reality, blockchain, and NFTs are opening up new avenues for fan engagement and value creation.
涵盖的内容
4个视频2篇阅读材料2个作业1个讨论话题
Understand the growing influence of esports and gaming in the sports marketing mix. Explore opportunities for collaboration between traditional sports and esports, and analyze successful cross-industry campaigns that are redefining the field.
涵盖的内容
5个视频3篇阅读材料2个作业1个讨论话题
Challenge conventional ideas of success in major sports events. This module examines common misconceptions, the importance of sustainability and corporate social responsibility, and how sports marketing narratives are evolving in a changing world.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
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