业务发展课程可以帮助您学习谈判策略、市场分析技巧、客户关系管理和销售漏斗优化。您还可以掌握 Networking、战略规划和识别增长机会的技能。许多课程都会介绍 CRM 软件、数据解析平台和项目管理应用程序等工具,展示如何应用这些技能来推动业务成功和提高客户参与度。

您将获得的技能: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening
中级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 数据驱动的决策制定, 战略领导力, 企业战略, 管理, 竞争分析, 组织战略, 计划执行, 战略决策, 战略思维, 商业研究, 商业道德, 分析, 利益相关者管理, 新业务开发, 兼并与收购, 增长战略, 业务规划, 同行评审, 业务咨询
初级 · 专项课程 · 3-6 个月

您将获得的技能: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: Process Analysis, Business Process, Business Analysis, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy
初级 · 指导项目 · 不超过 2 小时

University of Virginia
您将获得的技能: 风险管理, 企业战略, 市场机遇, 竞争分析, 组织战略, 战略思维, 市场动态, 商业估值, 增长战略, 新业务开发, 创新, 兼并与收购, 战略决策
混合 · 课程 · 1-4 周

University of London
您将获得的技能: 国际关系, 运行效率, 工艺设计, 文化, 卓越运营, 运营管理, 竞争分析, 营销策划, 商业道德, 可持续商业, 社会科学, 战略营销, 营销策略与技巧, 企业管理, 消费者行为, 业务运营, 营销, 营销策略, 全球营销, 营销心理学
初级 · 专项课程 · 3-6 个月

Michigan State University
您将获得的技能: 市场机遇, 业务建模, 收益表, 创造性思维, 创业, 价值主张, 产品开发, 管理团队, 精益方法, 设计思维, 金融建模, 资源管理, 业务规划, 客户获取管理, 资产负债表, 创新, 构思, 验证和确认, 金融报表, 知识产权
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 运行效率, 打造品牌, 流程管理, 财务报告, 财务会计, 运营管理, 战略营销, 权责发生制会计, 人员管理, 人力资本, 投资回报, 同行评审, 企业财务, 金融, 资本预算编制, 营销, 过程分析, 财务报表分析, 项目设计, 金融报表
初级 · 专项课程 · 3-6 个月

Harvard Business Review
您将获得的技能: Financial Statements, Generative AI, Critical Thinking, Business Modeling, Plan Execution, Financial Acumen, Prompt Engineering, Business Acumen, Financial Management, Budgeting, Business Strategy, Responsible AI, Strategic Decision-Making, Financial Data, Financial Analysis, Strategic Leadership, Income Statement, Balance Sheet, Data-Driven Decision-Making, Digital Transformation
中级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 人力资源, 品牌战略, 客户体验战略(CX), 组织变革, 打造品牌, 营销管理, 内部交流, 跨职能合作, 品牌意识, 品牌营销, 消费者行为, 员工参与, 品牌管理, 全球营销
初级 · 课程 · 1-3 个月

Salesforce
您将获得的技能: 销售支持, 克服 Object, 生产率, 专业发展, 写作, 销售展望, 用户关系管理, 语言交流技能, 文化多样性, 潜在客户开发, 商务写作, 时间管理, 冷拜访, Salesforce, 销售, 探矿和鉴定, 销售开发, 成长意识, 同理心, 面试技巧
攻读学位
初级 · 专业证书 · 3-6 个月

Copenhagen Business School
您将获得的技能: 战略领导力, 企业战略, 商业策略, 计划执行, 竞争分析, 组织战略, 战略思维, 设定目标, 企业管理, 文化 Transformer, 组织结构, 市场分析, 业务规划, 战略规划, 资源管理, 创新, 变革管理, 同行评审, 战略决策, 案例研究
初级 · 专项课程 · 3-6 个月
Business development is a strategic process that focuses on creating long-term value for an organization through the development of relationships, markets, and partnerships. It encompasses a variety of activities aimed at identifying new business opportunities, expanding market reach, and fostering relationships that can lead to increased revenue. Understanding business development is crucial because it helps organizations adapt to changing market conditions, innovate, and remain competitive. By investing in business development, companies can not only enhance their growth prospects but also build sustainable practices that contribute to their overall success.
A career in business development can lead to various roles across different industries. Common job titles include Business Development Manager, Sales Development Representative, Account Executive, and Partnership Manager. These positions often involve identifying potential clients, negotiating contracts, and developing strategies to increase market share. Additionally, professionals in this field may work closely with marketing and sales teams to align business goals and drive growth. With experience, individuals can advance to senior roles such as Director of Business Development or Chief Business Officer, where they can influence broader organizational strategies.
To succeed in business development, several key skills are essential. Strong communication skills are vital for building relationships and negotiating deals. Analytical skills help in assessing market trends and identifying opportunities. Additionally, understanding customer needs and having a strategic mindset are crucial for developing effective business strategies. Familiarity with digital tools and platforms can also enhance efficiency in outreach and relationship management. Continuous learning and adaptability are important, as the business landscape is constantly evolving.
There are numerous online courses available for those interested in business development. Some notable options include Relationship Management and Business Development, which focuses on building and maintaining client relationships, and Driving business towards the Sustainable Development Goals, which integrates business strategies with sustainability. These courses provide valuable insights and practical skills that can help learners advance their careers in business development.
Yes. You can start learning business development on Coursera for free in two ways:
If you want to keep learning, earn a certificate in business development, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Learning business development can be approached through various methods. Start by enrolling in online courses that cover essential concepts and skills. Engage with industry professionals through networking events or webinars to gain insights and practical knowledge. Additionally, reading books and articles on business strategies can provide a broader understanding of the field. Finally, consider applying your knowledge in real-world scenarios, such as internships or projects, to gain hands-on experience.
Business development courses typically cover a range of topics, including market analysis, sales strategies, relationship management, negotiation techniques, and strategic planning. Learners may also explore the importance of customer feedback, competitive analysis, and the role of technology in business development. These topics provide a comprehensive foundation for understanding how to drive growth and create value in an organization.
For training and upskilling employees in business development, courses like Salesforce Sales Development Representative Professional Certificate can be particularly beneficial. This program equips learners with the necessary skills to excel in sales and business development roles. Additionally, organizations may consider offering specialized training sessions that focus on their specific industry needs, ensuring that employees are well-prepared to contribute to the company's growth.