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This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty.
Relationship Management and Business Development
您将学到什么
Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
In this course, you’ll learn how to build and manage professional relationships that drive business development and long-term growth. You’ll focus on key strategies for identifying and cultivating connections with clients, stakeholders, and partners—developing skills in networking, rapport building, and effective communication in a business context. Through expert-led lessons, practical examples, real-world scenarios, and actionable tools, you’ll gain the confidence and insight to turn relationships into opportunities and become a trusted relationship-builder within your organization.
涵盖的内容
21个视频3篇阅读材料6个作业
提供方
从 Leadership and Management 浏览更多内容
状态：预览Starweaver
状态：免费试用University of California, Davis
状态：免费试用Rice University
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
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学生评论
4.4
183 条评论
- 5 stars
63.93%
- 4 stars
22.40%
- 3 stars
4.37%
- 2 stars
5.46%
- 1 star
3.82%
显示 3/183 个
FB
5
已于 Aug 27, 2024审阅
Really good course content as it captivates the basic essence of relationship management and business development.
PM
5
已于 Feb 19, 2024审阅
I love it, and learning to leverage on casual conversations will work for me
VD
5
已于 Jun 8, 2025审阅
I loved how i got glued to my system until i was done.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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