Based on the book, Coaching Salespeople into Sales Champions, by Keith Rosen. This course provides managers with the essential skills to transform their sales teams into high-performing champions. By mastering strategic coaching techniques, managers can build accountability, improve productivity, and foster long-term team success. The course leverages real-world case studies to provide practical insights and proven frameworks for elevating sales performance.
通过 Coursera Plus 提高技能,仅需 239 美元/年(原价 399 美元)。立即节省

推荐体验
推荐体验
中级
Ideal for sales managers and team leaders with basic sales management experience, no prior coaching experience required.
推荐体验
推荐体验
中级
Ideal for sales managers and team leaders with basic sales management experience, no prior coaching experience required.
您将学到什么
Apply the L.E.A.D.S. Coaching Framework to guide salespeople effectively
Design and implement strategies to convert underperforming team members into top producers
Deliver targeted feedback using observation and structured coaching conversations
要了解的详细信息

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March 2026
12 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有12个模块
In this section, we explore the shift from traditional management to executive sales coaching, emphasizing disciplined frameworks, accountability, and overcoming barriers to drive team performance through intentional, real-world coaching practices.
涵盖的内容
2个视频9篇阅读材料1个作业
2个视频•总计2分钟
- Course Overview•1分钟
- The Death of Management - Overview Video•1分钟
9篇阅读材料•总计45分钟
- Introduction•5分钟
- Making the Shift from Sales Manager to Executive Sales Coach•5分钟
- The Missing Discipline of Sales Coaching: What Is Coaching?•5分钟
- Barrier One: No Coach the Coach Program•5分钟
- Barrier Nine: Competitive Managers•5分钟
- The Coach•5分钟
- Understanding the Commitment to Coach Your Sales Team•5分钟
- Get a Coach for the Coach•5分钟
- Five Core Characteristics of the World's Greatest Sales Coaches•5分钟
1个作业•总计10分钟
- The Evolution of Management: Trust, Growth, and Purpose•10分钟
In this section, we explore the six universal principles of masterful coaching, emphasizing mindset shifts, self-awareness, and process-driven behaviors to overcome mental barriers and sustain team performance through intentional leadership.
涵盖的内容
1个视频9篇阅读材料1个作业
1个视频•总计1分钟
- The Coach's Mindset - Overview Video•1分钟
9篇阅读材料•总计60分钟
- Introduction•10分钟
- Universal Principle of Masterful Coaching No. 1: Make Fear Your Ally•10分钟
- Universal Principle of Masterful Coaching No. 2: Be Present•5分钟
- Unhook Yourself from Your Agenda•5分钟
- Universal Principle of Masterful Coaching No. 3: Detach from the Outcome•5分钟
- Create Possibilities, Not Expectations•5分钟
- Universal Principle of Masterful Coaching No. 4: Become Process Driven•5分钟
- Trust the Process•5分钟
- Universal Principle of Masterful Coaching No. 6: Become Fully Accountable - for Everything•10分钟
1个作业•总计10分钟
- Mastering the Coach's Mindset: Principles of Influence and Growth•10分钟
In this section, we identify six fatal coaching mistakes that undermine sales team performance, emphasizing self-awareness, relationship-building, and corrective strategies to enhance leadership impact and drive measurable results.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Six Fatal Coaching Mistakes and How to Avoid Them - Overview Video•1分钟
7篇阅读材料•总计45分钟
- Introduction•10分钟
- Uncover Your Blind Spots•5分钟
- Fatal Coaching Mistake No. 2: Wanting More for Others Than They Want for Themselves•5分钟
- Take Their Pulse, Not Yours•5分钟
- Fatal Coaching Mistake No. 3: Are You Coaching Your Salespeople or Judging Them?•5分钟
- Fatal Coaching Mistake No. 5: Share Ideas, Not Expectations•5分钟
- Fatal Coaching Mistake No. 6: Mismanaging Expectations: Are You Preparing Your Sales Team for Change?•10分钟
1个作业•总计10分钟
- Six Fatal Coaching Mistakes and How to Avoid Them•10分钟
In this section, we explore tactical coaching to identify performance gaps, foster personal responsibility, and develop sales champions through targeted, behavior-based conversations that drive measurable improvement and long-term success.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频•总计1分钟
- Tactical Coaching - Overview Video•1分钟
3篇阅读材料•总计20分钟
- Introduction•5分钟
- Coaching the Whole Person•5分钟
- Do I Coach Them or Train Them?•10分钟
1个作业•总计10分钟
- Tactical Coaching: Building High-Performance Teams Through Accountability and Growth•10分钟
In this section, we explore the seven types of sales managers using the Seven Ps framework, emphasizing solution-oriented questioning to enhance team performance and drive effective decision-making in real-world sales environments.
涵盖的内容
1个视频1篇阅读材料1个作业
1个视频•总计1分钟
- The Seven Types of Sales Managers - Overview Video•1分钟
1篇阅读材料•总计20分钟
- The Seven Types of Sales Managers - The Reading•20分钟
1个作业•总计10分钟
- The Role of Coaching in Developing High-Performing Sales Teams•10分钟
In this section, we apply push versus pull motivation models, design feedback-driven coaching, and use abundance-based communication to foster intrinsic motivation, trust, and sustained sales performance.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- Ignition On! Now They're Inspired - Overview Video•1分钟
6篇阅读材料•总计35分钟
- Introduction•5分钟
- Push Versus Pull: A Simple Model of Motivation•5分钟
- Ask Your Salespeople How They Want to Be Coached•5分钟
- Communicate from Abundance Rather Than from Scarcity•5分钟
- Make Acknowledgment Unconditional, Measurable, and Specific•5分钟
- Make Your People Right, Even When They're Not•10分钟
1个作业•总计10分钟
- Inspiring Through Positive Motivation and Authentic Connection•10分钟
In this section, we examine assumptive coaching and dangerous listening patterns, identifying barriers to effective communication. We apply curiosity-driven techniques to enhance listening accuracy, trust, and feedback quality in professional settings.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Assumptive Coaching and Dangerous Listening - Overview Video•1分钟
4篇阅读材料•总计45分钟
- Introduction•10分钟
- Just the Facts, Please•10分钟
- Make People Feel They Are Being Heard•5分钟
- The Presumptuous Manager•20分钟
1个作业•总计10分钟
- Mastering the Art of Curious, Non-Judgmental Coaching•10分钟
In this section, we explore how vulnerability-based leadership builds trust, fosters authenticity, and enables psychological safety. By applying coaching techniques, managers empower teams to excel in real-world sales environments.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Vulnerability-Based Leadership - Overview Video•1分钟
8篇阅读材料•总计50分钟
- Introduction•10分钟
- Embrace Your Humanity•5分钟
- Evidence of an Emerging Culture•5分钟
- The Passive Manager•5分钟
- Call Them Out Using the Coaching Edge•5分钟
- Declare What You Really Want for Your Sales Team•5分钟
- I'm Sensing That Statement•5分钟
- The Proactive Manager•10分钟
1个作业•总计10分钟
- Vulnerability-Based Leadership in Practice•10分钟
In this section, we explore how to facilitate an effective coaching conversation by creating a safe, supportive environment where open dialogue can thrive. You will learn how to build trust, ask powerful questions, listen actively, and guide others toward self-discovery and meaningful action. The focus is on fostering clarity, accountability, and growth through structured yet flexible conversations that empower individuals to unlock their potential and achieve their goals.
涵盖的内容
1个视频5篇阅读材料1个作业
1个视频•总计1分钟
- Facilitating an Effective Coaching Conversation - Overview Video•1分钟
5篇阅读材料•总计55分钟
- Introduction•10分钟
- Strategic Coaching Questions•10分钟
- The Management Conversation•5分钟
- The Coaching Conversation•10分钟
- Going Deeper: Breakthrough Coaching•20分钟
1个作业•总计10分钟
- Mastering Effective Coaching Conversations•10分钟
In this section, we explore the six-step enrollment conversation framework to foster accountability, drive change, and enhance team performance through intentional, structured communication and compelling written messages.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- The Art of Enrollment - Overview Video•1分钟
7篇阅读材料•总计60分钟
- Introduction•10分钟
- Making an Impact•10分钟
- The Six Steps of an Enrollment Conversation•10分钟
- Case Study: Enrolling Someone to Improve Their Quality of Work•5分钟
- The Price of Maintaining Mediocrity•10分钟
- Instilling Consequence and Accountability: A Collaborative Effort•10分钟
- Asking to Contribute Toward Creating a Shared Company Vision•5分钟
1个作业•总计10分钟
- The Art of Enrollment: Building Commitment Through Connection•10分钟
In this section, we examine how potential can mislead decision-making, identify abandonment triggers, and apply strategic focus to real-world execution, enabling better resource allocation and progress.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频•总计1分钟
- The Seduction of Potential - Overview Video•1分钟
2篇阅读材料•总计15分钟
- Introduction•5分钟
- The Seduction Begins: The Ether of Potential•10分钟
1个作业•总计10分钟
- The Pitfalls of Potential and the Reality of Action•10分钟
In this section, we implement a four-week turnaround strategy using measurable targets and accountability-focused coaching to improve underperforming team members or determine when termination is the best decision within 30 days.
涵盖的内容
1个视频8篇阅读材料1个作业
1个视频•总计1分钟
- Develop an Internal Coaching Program - Overview Video•1分钟
8篇阅读材料•总计75分钟
- Introduction•10分钟
- Holding Your People Accountable•5分钟
- Sales Activities•10分钟
- Week Three: on the Winner's Path•10分钟
- Week Four: A Successful Turnaround•10分钟
- Designing an Executive Sales Coaching Program•10分钟
- How to Turn Around or Terminate an Underperformer in Less Than 30 Days•10分钟
- Step Three: Coaching Questions to Ask if Commitments Were Not Honored•10分钟
1个作业•总计10分钟
- Developing Effective Internal Coaching Practices•10分钟
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