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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1351 - Marketing Analytics 的 1375 个评论（共 1,838 个）

创建者 Anupal A

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Apr 26, 2020

Excellent

创建者 Deepak Y

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Apr 25, 2020

EXCELLENT

创建者 Swati D

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Jan 17, 2018

Loved it!

创建者 ankur s

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May 23, 2017

excellent

创建者 Subhashree N

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Mar 4, 2016

fantastic

创建者 Asif K

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Oct 10, 2022

Awesome

创建者 MAYANK K

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Nov 7, 2021

AMAZING

创建者 Kritawat T

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Jul 21, 2020

gooddddd

创建者 Kuchi S

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Jul 9, 2020

Amazing!

创建者 Saket J

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May 28, 2020

Awesome.

创建者 kimberly b f t

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May 11, 2020

Amazing.

创建者 Riddhi C

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Nov 11, 2019

Loved it

创建者 Jyotishmoy D

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Nov 30, 2023

not bad

创建者 MUHAMMAD H

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Apr 8, 2022

helpful

创建者 vaibhav p

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Jun 8, 2021

Awesome

创建者 Muhammad A

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Jan 20, 2021

Amazing

创建者 Trân P T M

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Dec 19, 2020

nulnull

创建者 SOPHIA T

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Oct 1, 2020

perfect

创建者 Carlos O

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Sep 8, 2020

Awesome

创建者 Ong W P

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Sep 8, 2020

Thanks!

创建者 Md R I S

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Sep 1, 2020

Amazing

创建者 Mohd R b M A

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Jul 22, 2020

awesome

创建者 KISHORE K

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Jul 1, 2020

Awesome

创建者 sai d k

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Jul 1, 2020

Awesome

创建者 Rahul R

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May 24, 2020

Awesome