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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

SG

Apr 24, 2020

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

筛选依据：

1301 - Marketing Analytics 的 1325 个评论（共 1,836 个）

创建者 Taby T

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Apr 22, 2020

Great class

创建者 Aditi M

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Apr 13, 2020

good course

创建者 Jeanneth A

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Feb 28, 2022

Excellent!

创建者 Dr. V B

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Aug 22, 2021

Very good.

创建者 SHAHIN J

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Jun 30, 2020

👍👍👍👍👍

创建者 Kent T T H

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Jun 13, 2020

Very good!

创建者 Gautham

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Jun 12, 2020

VERY TOUGH

创建者 Vandna

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Jun 11, 2020

very happy

创建者 Aman S

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Apr 20, 2020

aws course

创建者 Jorge A

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Jul 25, 2019

Superb!!!!

创建者 Leopoldo B A

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Sep 5, 2017

Excellent!

创建者 Guilherme l d m

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Jun 19, 2017

Incredible

创建者 Sadique J

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May 29, 2017

Excellent.

创建者 Mahmoud S

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Jan 11, 2025

was great

创建者 SEJAL S

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Sep 7, 2023

EXCELLENT

创建者 Dr. S B

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Nov 6, 2022

Excellent

创建者 Elma A

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Mar 13, 2022

Very Nice

创建者 Anubhab C

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Feb 13, 2022

Excellent

创建者 NURINA A S

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Dec 22, 2021

Good !!!!

创建者 Usiel C

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Apr 1, 2021

muy bueno

创建者 Chairul H

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Dec 29, 2020

Thankyou!

创建者 Lutfi A A

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Oct 21, 2020

Thank You

创建者 Mehak H

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Oct 15, 2020

Fabulous!

创建者 Md. A R

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Sep 27, 2020

very nice

创建者 RAVI K

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Aug 16, 2020

Excellent