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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1251 - Marketing Analytics 的 1275 个评论（共 1,838 个）

创建者 Sidhant O

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Oct 24, 2021

Super Course!

创建者 张新桐

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Jul 16, 2021

VERT HELPFUL!

创建者 Atul p

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Feb 13, 2021

Great leaning

创建者 Denny D P

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Sep 1, 2020

nice learning

创建者 Roberto S I

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Jul 29, 2020

Great course!

创建者 Minal C

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Jul 24, 2020

Great course!

创建者 Deleted A

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Jun 17, 2020

Great course.

创建者 ASHIK A A M

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Jun 13, 2020

Well Designed

创建者 Ng A W

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Dec 22, 2019

Insightful :)

创建者 Andy

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Oct 8, 2019

Great course!

创建者 ALEXANDROS S

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Jul 16, 2017

very good!!!!

创建者 Raj D

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Nov 22, 2024

very helpful

创建者 Jaswant S M M

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Apr 14, 2022

great course

创建者 Pulkit B

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Aug 2, 2021

Great Course

创建者 UI17CO27_Kevin L

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Jul 12, 2021

great course

创建者 MOHAMMED K Z K

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Jun 26, 2021

great course

创建者 Renato C N

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Mar 17, 2021

Great Course

创建者 Rahul S

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Nov 18, 2020

Great Course

创建者 Raja K

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Sep 18, 2020

great course

创建者 Mr. A P

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Sep 15, 2020

enjoyed alot

创建者 Upendra S B

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Jul 29, 2020

Must attempt

创建者 Julián E B

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Jul 18, 2020

Great course

创建者 Mohamad M

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Jul 13, 2020

great course

创建者 MD A R A

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Jul 8, 2020

Excellent!!!

创建者 Ignatius I H

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May 31, 2020

Nicely Done!