Chevron Left
返回到 Marketing Analytics

学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
星
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

1401 - Marketing Analytics 的 1425 个评论（共 1,836 个）

创建者 MOBIN A O

•

Jun 12, 2020

Great

创建者 Елемесов А А

•

Jun 5, 2020

Great

创建者 TEJASWINI D

•

Jun 5, 2020

JNJNJ

创建者 Biplab R

•

May 17, 2020

great

创建者 Sourav K

•

May 11, 2020

Great

创建者 Alex J G T

•

Apr 10, 2025

good

创建者 Saranya P

•

Dec 31, 2024

good

创建者 AKKSHADA H

•

Jul 30, 2024

good

创建者 Raushan K

•

Apr 13, 2024

Good

创建者 Goutam J

•

Jan 17, 2024

good

创建者 Varsha Y

•

Sep 29, 2023

nice

创建者 Namrata C

•

Jun 23, 2023

good

创建者 YAN H

•

Jun 6, 2023

good

创建者 Deveshi S

•

Aug 14, 2022

good

创建者 Yaqi H

•

Jan 30, 2022

good

创建者 Jimmy A

•

Jul 22, 2021

Good

创建者 Ankita P

•

Jun 30, 2021

good

创建者 Rohan R

•

Jun 2, 2021

nice

创建者 Anjali K

•

Mar 17, 2021

Good

创建者 Ruturaj S S

•

Jan 23, 2021

Nice

创建者 EBAD I Z

•

Jan 8, 2021

GOOD

创建者 Tharindu M

•

Dec 23, 2020

good

创建者 K.K.S.A T

•

Dec 6, 2020

good

创建者 柴嘉

•

Nov 4, 2020

best

创建者 suman d

•

Oct 21, 2020

done