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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,502 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

MW

Apr 27, 2020

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

BS

Mar 28, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

筛选依据:

451 - Sports Marketing 的 463 个评论(共 463 个)

创建者 Zoé B

Jan 9, 2025

Nice course but a little outdated and links don't always work.

创建者 Rafael F

Sep 7, 2020

I expect a little more depth in some themes

创建者 Jai G

May 5, 2020

While descriptive, its a beginner's course.

创建者 Timur A

Oct 11, 2019

Wish the course would be deeper

创建者 Michael R

May 5, 2020

It was okay.

创建者 Alanna D

Oct 30, 2021

Very basic.

创建者 Nathan D

Mar 31, 2025

The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.

创建者 Edward H

Jun 27, 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

创建者 David D Z

Mar 16, 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.

创建者 Adriano L

Jul 11, 2021

Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.

创建者 Tito V

Aug 18, 2025

Es un excelente curso vale la pena

创建者 Agustina R

Jul 20, 2020

flojo

创建者 Luca I

Jun 7, 2021

not worth 40 euros