课程概述
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
— Ticket pricing strategies
— How a crisis might happen in sport
— How all types of companies are using sports to enhance and position their brands
— How to promote and market a sporting event
— How to develop sponsorships
— How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions
The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.
热门审阅
BB
Jun 15, 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
DS
Jul 13, 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
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451 - Sports Marketing 的 454 个评论（共 454 个）
创建者 Adriano L
•Jul 11, 2021
Most of the videos were just short little interviews with people from the industry. There were very few actual "lectures" that tought you something.
创建者 Tito V
•Aug 18, 2025
Es un excelente curso vale la pena
创建者 Agustina R
•Jul 20, 2020
flojo
创建者 Luca I
•Jun 7, 2021
not worth 40 euros