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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,502 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

MW

Apr 27, 2020

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

BS

Mar 28, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

筛选依据:

251 - Sports Marketing 的 275 个评论(共 463 个)

创建者 Yelstyn D

May 13, 2020

A very informative and exciting course

创建者 Brendan P

Aug 5, 2022

Very good course with lots to learn!

创建者 Juan C E

May 10, 2020

Exceptional course, I really like it.

创建者 Intermedia S

Dec 7, 2019

This course help me a lot! Thank you!

创建者 Amy J

Aug 26, 2019

Really enjoyed the course. Thank you!

创建者 Karim M

Feb 13, 2023

As Expected a valuable great Course!

创建者 Emmanuel M

Sep 26, 2020

I really loved the course in general

创建者 Gavin L D

Dec 14, 2020

Specific and very well thoguht out.

创建者 Eli Y

Jul 13, 2020

amazing course highly recommending.

创建者 Mariam T

Feb 5, 2019

Absolutely amazing and interesting.

创建者 Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

创建者 Patrick O

Oct 19, 2020

Loved every minute of the course!

创建者 Biagio L L

May 17, 2020

Good course it's very interesting

创建者 Chris L

Apr 19, 2020

Excellent material and insightful

创建者 Valeria O A

Aug 30, 2023

It has really good potential !!!

创建者 Odudu A B U

Jul 20, 2023

I loved every bit of the journey

创建者 Sıdal A

Nov 13, 2022

that was amazing Im really happy

创建者 Elizabeth H

Mar 8, 2022

Enjoyable and informative course

创建者 Alejandro I

Apr 7, 2021

Very complete and helpful course

创建者 Sameer

Nov 2, 2024

I highly recommend this course.

创建者 Nsimbi S

Jan 23, 2020

Great Curated Sports Knowledge.

创建者 Gale K

Jul 31, 2024

Good course. Very informative.

创建者 Javier A L

Mar 26, 2023

Amazing Course, learned a lot!

创建者 Deleted A

Apr 1, 2020

Great Professor and Curriculum

创建者 Sandro M P

Nov 20, 2024

Molto interessante e dinamico