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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,468 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

筛选依据:

401 - Sports Marketing 的 425 个评论(共 458 个)

创建者 Ansari f s

May 28, 2020

Sports marketing course gave me good knowledge and information about how sports events are managed.

This course was very interesting and helpful for me

创建者 Gustavo A M P

Jul 5, 2020

I think it could improve the program if from time to time the teachers could answer questions or solve doubts but in general is a very good program

创建者 Katie M

Aug 21, 2020

Amazing course. My only critique is that I wish there were more lectures to help explain different topics, but I loved that there were interviews.

创建者 Gaurav G

May 19, 2020

All the basics covered, still something feels amiss. But have to applaud the efforts put in. The course is well designed & easy to understand.

创建者 Davina N

May 11, 2020

was a lot of interviews which was helpful but i enjoy lectures with facts more. assignments were useful, as were the notes taken in the class.

创建者 Terry A

Nov 10, 2022

Very informative information that created a lot of ideas as we move forward with athletics at Truckee Meadows Community College in Reno, NV.

创建者 Eshan P

May 18, 2020

A great course and alot of knowlegdge was gained through this, thank you professor lee and all the other sources for such an amazing course.

创建者 Daniel B

May 5, 2020

A great course which gradually introduces the learner to the topic while the coursework really reinforces the learning of the program.

创建者 Pranav B

Sep 9, 2019

Needs more in-course content, there are too many external links.

I'd rather take north western's opinion on each issue in detail :)

创建者 Amanda C T S

Jul 5, 2024

Este curso brinda las bases sobre el marketing deportivo y lo explica de forma breve y concisa. Tiene información muy útil.

创建者 kyra s

Jul 13, 2020

I really enjoyed the course I got to learn a lot and it helped me get the base for what I want to do in the future

创建者 Bhavya V

Apr 1, 2020

Added certificate in my resume. Surely will help my future aspirations of being a sports journalist!

创建者 Ryan H

Nov 18, 2024

simple informative info on marketing and about people in the space to see there point of VIEW

创建者 Albert B

Apr 24, 2020

Very good overall. Maybe a little bit too basic for someone who already works in marketing

创建者 Ahmed R

Nov 9, 2024

The course was great for me as first time learner, but needs more practical information

创建者 Ben L

Jun 19, 2020

Very fun course with some informative videos and a lot of things to learn about.

创建者 Petra N

Aug 16, 2024

It was good, clear contet and good assingments. However, some links do not work

创建者 Gabi O

Apr 21, 2020

Realy intersting. I hope in the next level study more than social media tatics.

创建者 Michelle M

Feb 1, 2023

Good information, but a lot of dated material. Materials could use an update.

创建者 Jose D Z

Aug 2, 2020

Es bueno para quien no conoce acerca de sports marketing and communications

创建者 17 G B

May 22, 2020

That was really nice study by home and had fun to complete all assignments.

创建者 Pablo S

Sep 5, 2024

Good program but some of the videos and lectures are a bit old.

创建者 Camila A

Oct 5, 2024

some links don't work and others require a subscription

创建者 Xinrui S

Jul 9, 2019

It would be better to have a more systematic class.