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学生对 Northwestern University 提供的 Sports Marketing 的评价和反馈

4.7
1,475 个评分

课程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

热门审阅

SA

Nov 5, 2020

Really helpful course covered a wide range of topics within sports marketing and assessments were really great at helping broaden out understanding in a practical way

MW

Apr 27, 2020

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

筛选依据:

426 - Sports Marketing 的 450 个评论(共 454 个)

创建者 Anas A

Feb 5, 2024

Thank you Profeessor Candy

创建者 Ben R

Feb 28, 2020

Too many writing exercises

创建者 Adebanjo O

Jul 17, 2024

It was a good learning.

创建者 Gustavo

Sep 26, 2019

Well explain course.

创建者 Abhishek V

May 13, 2020

Good course overall

创建者 Pietro P

Apr 23, 2019

I liked it so much

创建者 Cristian A

Jan 12, 2022

Buen curso

创建者 Muneer M

Aug 17, 2024

Excellent

创建者 Basem E

Aug 29, 2022

Very Nice

创建者 NIKHIL V

Sep 27, 2021

Good

创建者 Victoria

Jan 24, 2025

A lot of the content is outdated. Most of the links mentioned in the recommended readings lead to 404 pages that no longer exist. The last assignment however was very beneficial. Still a good course for novice marketers

创建者 Louis H

Mar 31, 2024

The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.

创建者 Ioannis S

May 10, 2020

It was a good course but I was hoping it would go into more detail. It scratches the surface.

创建者 Leandro G

Jun 3, 2020

I think it lacks of theorycal content. Still usefull information. Im gratefull for it

创建者 lotte v

Jul 23, 2025

Informative but a bit out dated especially the view towards social media

创建者 Bruno Z

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

创建者 Zoé B

Jan 9, 2025

Nice course but a little outdated and links don't always work.

创建者 Rafael F

Sep 7, 2020

I expect a little more depth in some themes

创建者 Jai G

May 5, 2020

While descriptive, its a beginner's course.

创建者 Timur A

Oct 11, 2019

Wish the course would be deeper

创建者 Michael R

May 5, 2020

It was okay.

创建者 Alanna D

Oct 30, 2021

Very basic.

创建者 Nathan D

Mar 31, 2025

The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.

创建者 Edward H

Jun 27, 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

创建者 David D Z

Mar 16, 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.