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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

801 - Management of Fashion and Luxury Companies 的 825 个评论（共 1,479 个）

创建者 Orsola P

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Aug 24, 2020

This course is very useful and interesting!

创建者 Arturo M Z

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Jun 11, 2020

Very interesting and well elaborated course

创建者 Nirbhay R

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May 31, 2020

Very informative course. Highly recommended

创建者 Nik D

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Feb 17, 2019

Great course with very interesting content.

创建者 Sebastian V

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Jan 30, 2019

It was a really informative and fun course!

创建者 leonardo t

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May 28, 2017

Very stimulating, interesting and accurate.

创建者 Kathryn B I

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Oct 13, 2016

Wonderful Information, fun and interactive.

创建者 Gianfranco M R

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Jan 5, 2016

Good course and bhjfkfkhbuvutv7tvurvuvurvtv

创建者 Debpriya G

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Jan 28, 2025

It was really nice and informative course

创建者 Pristavka E S

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Oct 6, 2020

very interesting and important information

创建者 SHANKAR P

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Aug 28, 2020

This course helps me to bulit my own brand

创建者 Valentina P

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Apr 24, 2020

Me enseñó muchísimo acerca de moda y lujo.

创建者 Irina M

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Feb 9, 2020

Very interesting and fascinating course!!!

创建者 Elena P L

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Sep 16, 2017

fantastic information, contents, syllabus.

创建者 Ted T

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Apr 29, 2017

The best fashion management course ever!!!

创建者 Joel C

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Feb 15, 2017

Interesting class and surprisingly useful!

创建者 ilteriş k ç

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Oct 10, 2020

I really enjoyed while i take this course

创建者 sarth s

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Apr 10, 2016

this seems like a horizon changing topic.

创建者 AFREEN A

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Sep 26, 2020

Very intriguing,informative and helpful!

创建者 marcela v

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Jul 31, 2020

ME ENCANTÓ EL CURSO SE APRENDE DEMASIADO

创建者 priyanka n

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May 26, 2020

Very informative and challenging course.

创建者 Edima U

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Jun 26, 2017

Great introduction to fashion and retail

创建者 Tina P

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Sep 2, 2015

Great teachers, good body gesticulation.

创建者 Magnus M

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Sep 28, 2023

Really good course. Highly recommended.

创建者 19UCEA147

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Nov 5, 2020

It was a nice experience, very new one.