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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

901 - Management of Fashion and Luxury Companies 的 925 个评论（共 1,468 个）

创建者 Roshelle M

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Jul 9, 2020

Amazing learning experience!

创建者 Mireia M H

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Apr 12, 2020

Super interesting and useful

创建者 Rahul B

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Sep 2, 2019

Beautifully curated content.

创建者 Luva S

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Apr 4, 2018

Excellent course, I love it!

创建者 Maria T

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Nov 25, 2017

Very good course. Thank you.

创建者 Jocelynmaaaoooo

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Sep 22, 2017

THIS IS AN AMAZING COURSE!!!

创建者 Sandrine D

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Sep 13, 2015

Great course. Very complete.

创建者 Aleix G

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Jan 11, 2021

Thanks!!! What a experience

创建者 Khyati k

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Jul 2, 2020

It was a amazing experience

创建者 FEIPENG Z

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Oct 11, 2016

An excellent experience!!!!

创建者 Anjalica P

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Jun 23, 2025

Loved learning throughout!

创建者 Mohammed T

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Dec 3, 2024

I ENJOYED EVERY PART OF IT

创建者 Ksenia K

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Oct 29, 2023

Thanks! It's great course!

创建者 Maine C

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Apr 5, 2022

this is the start point...

创建者 Shcherbakov D S

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May 27, 2018

Great, fundamental course!

创建者 Federica P

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Sep 18, 2016

loved every minute of it!!

创建者 Mohammed D U R

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Apr 26, 2020

what an insight, amazing!

创建者 rupu s

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Sep 14, 2019

Informative and elaborate

创建者 Julio E C

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Jan 29, 2018

Great course and content.

创建者 滟萍虞

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Nov 3, 2016

A very intersting lesson.

创建者 Evgheni H

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Nov 11, 2015

i am inspired to do more!

创建者 Bade A

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Aug 25, 2024

the course was very nice

创建者 Md R I

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Jun 14, 2020

this is excellent course

创建者 Fahmid H M (

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Jun 10, 2020

Yes it was overall good.