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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

976 - Management of Fashion and Luxury Companies 的 1000 个评论（共 1,468 个）

创建者 Iremise F

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Jan 24, 2019

Very Enlightening

创建者 Rami R

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Jul 31, 2018

Luxury Experience

创建者 Mariana l

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Apr 2, 2018

i love the course

创建者 Kleopatra R

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Oct 14, 2016

Best course ever!

创建者 Arturo B

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Aug 9, 2016

Great course!! :D

创建者 lin h

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May 19, 2016

excellent quality

创建者 Harini.M

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Jun 2, 2025

excellent course

创建者 Camila B D C

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Feb 26, 2025

excelent course!

创建者 Shahid A

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Nov 14, 2024

Very informative

创建者 Keren C O

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Apr 1, 2024

10/10 las clases

创建者 Cristina L

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Sep 4, 2021

Totally worth it

创建者 Stefania V R

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Feb 16, 2021

beautiful course

创建者 Juan P B C

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Nov 19, 2020

Very good course

创建者 Nathaly O S

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Oct 1, 2020

Excellent course

创建者 Samantha B K

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Jun 7, 2020

Very Informative

创建者 Manav P

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May 19, 2020

excellent course

创建者 Sylvia D

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Apr 9, 2020

Very Insightful.

创建者 MagicTang

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Mar 8, 2020

Excellent course

创建者 Ajit S

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Feb 24, 2020

Great Learning !

创建者 Ravi S

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Jun 10, 2018

EXCELLENT COURSE

创建者 Devautour

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Apr 29, 2018

Merci beaucoup !

创建者 Alejandra E E

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Apr 20, 2017

Excellent course

创建者 Mariana P G

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Dec 7, 2015

It was excellent

创建者 Seguy M W

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Nov 3, 2020

Very useful !!!

创建者 Heather M

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Sep 22, 2020

Very Insightful