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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

1001 - Management of Fashion and Luxury Companies 的 1025 个评论（共 1,468 个）

创建者 Hamza A E

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Apr 16, 2020

Perfect course.

创建者 宜廷蔡

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Dec 10, 2019

Very usefull!!!

创建者 Subhajit M

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Jan 5, 2019

Very insightful

创建者 carlos e c

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Aug 24, 2018

You'll love it!

创建者 Roberta L

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Jun 27, 2017

amazing course!

创建者 Alex P M

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Feb 2, 2017

Excelente curso

创建者 THIAGO A Q D O D S

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Jun 28, 2022

Great course !

创建者 ADAM A

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Dec 22, 2021

merci coursera

创建者 aoife k

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Oct 31, 2021

Amazing Course

创建者 Agnieszka K

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May 26, 2021

Thank You!!!!

创建者 Chenjun Z

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Aug 9, 2020

非常棒的一门课，学到了很多！

创建者 Ifunanya o

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Oct 14, 2016

very educative

创建者 marco C

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Mar 3, 2023

Excellent!!!!

创建者 Cristina I M

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May 19, 2022

Great Course!

创建者 Ahmed M

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Jan 29, 2022

eman metwally

创建者 MARIA V

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Mar 16, 2021

Great Course!

创建者 Natalia G

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Jun 10, 2020

Great course!

创建者 Tobias R

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Mar 31, 2020

good overview

创建者 Maria F

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Mar 2, 2019

Great course!

创建者 Matteo D M

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Oct 14, 2018

Great course!

创建者 Eva R

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Nov 3, 2017

Great course!

创建者 Xinru Y

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Jul 28, 2017

learns a lot!

创建者 Mobin S

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Jul 12, 2017

Insightful ..

创建者 Amanda S

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May 22, 2017

Great course!

创建者 Livia M

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Apr 17, 2017

Great course.