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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

751 - Management of Fashion and Luxury Companies 的 775 个评论（共 1,479 个）

创建者 Veronika U

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Oct 22, 2020

This course was very usefull for me, I learnt a lot.

创建者 Elena P

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Sep 22, 2020

Very interesting and useful course! I was impressed!

创建者 Sergienko A

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May 5, 2020

It's been a very useful course, thank you very much!

创建者 Emilia H

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May 4, 2020

That was a fantastic course. thank you very much !!!

创建者 Loredana R

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Feb 5, 2018

Excellent content and valuable videos and interviews

创建者 Lorena P

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Jun 4, 2017

Excelente Curso y Formación. Altamente recomendable.

创建者 Mireia P F

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May 14, 2017

Excellent course to know more about fashion's world.

创建者 Pamela Q

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Oct 30, 2025

Perfect, i am really happy that i took this course.

创建者 Veronica P

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Nov 14, 2020

Very interesting and well done course. I loved it !

创建者 Francesca S

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Jan 31, 2021

I truly loved this course and highly recommend it!

创建者 Daniele V

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May 22, 2020

Very interesting and useful!

So much professional!

创建者 Suchi S

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May 6, 2020

really good lectures and gained a lot of knowledge

创建者 José M F d C M e S

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Feb 25, 2018

Excellent info for a startup in the fashion world.

创建者 Jenny s

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Jun 30, 2023

Such a great class to take! Definitely recommend!

创建者 Nunzio G

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Mar 22, 2021

A really charming course, explained with passion.

创建者 Amin R

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Dec 11, 2020

a good course very professional, I learned a lot!

创建者 Julia B

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Jun 28, 2020

Excellent course, with great additional resources

创建者 Kravchenko J N

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Apr 17, 2020

very interesting, structured. I like it very much

创建者 Sara H

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Feb 19, 2020

Amazing course for the beginners in the industry

创建者 Xiwen Q

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Jun 14, 2016

Nice journey towards fashion and luxury products.

创建者 Marina B S

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Sep 4, 2024

Great lecture and new and interesting knowledge!

创建者 Diana P

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Sep 27, 2022

A very interesting and not easy course.

Thanks

创建者 mitali a

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Jun 16, 2020

loved the assignments and content of the program

创建者 Sidney V F

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Mar 4, 2021

Incredible learning wIith relevant information.

创建者 Jaimee T

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Aug 18, 2025

estuvo un poco dificil pero muy entretenido !!