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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

726 - Management of Fashion and Luxury Companies 的 750 个评论（共 1,479 个）

创建者 Lucía G Z

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Dec 23, 2018

It was very usefull and interesting. I really enjoyed it.

创建者 Naresh V

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Jul 4, 2017

A very informative and well delivered program. Thank you.

创建者 mrudhula

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Apr 26, 2016

I'm learning so much from this course. I love this course

创建者 Alberto B

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Sep 7, 2025

Very helpful to understand the fashion and luxury market

创建者 fanny l d

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Aug 4, 2021

Bellissimo corso, tutto articolato bene e comprensibile.

创建者 Sophia a

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Feb 23, 2021

É um curso incrível , com conteúdos e professores ótimos

创建者 Delannoy M

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Dec 25, 2020

très intéressant, j'ai appris plein de nouvelles choses!

创建者 Catherine C

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Aug 19, 2020

Wonderful instructors. Informative interviews. Loved it.

创建者 sunayana b

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Mar 30, 2020

Great course for learning of Luxury and Fashion business

创建者 Irina K

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Jan 29, 2019

Thats a lot for this very interesting and useful cource.

创建者 Jean G

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Aug 5, 2021

very informative! i learned a lot. Highly recommended

创建者 SANGEETHA V

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Jul 27, 2021

it's very use to learn more about in luxury management

创建者 MERTHANAKGUMUS

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Nov 16, 2020

HARİKA BİR KURSTU EMEĞİ GEÇEN HERKESE TEŞEKKÜR EDERİM.

创建者 Siddhi U

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May 26, 2020

Interesting course with great information to study on.

创建者 Nina S

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Aug 20, 2019

Great Course to understand how to run a luxury company

创建者 Andrei M A

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Jul 20, 2019

This is one of the best course i make online! amazing!

创建者 Chul S

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Jun 24, 2019

Great program for people starting in Fashion industry.

创建者 Ömer T

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Feb 1, 2018

Highly recommend if you want to know about the sector.

创建者 Adrián R M

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Jan 24, 2017

I loved it!! Thank you so much!! Bocconi and Coursera.

创建者 Vera S

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Jun 3, 2020

Thank you a lot for this course! I really enjoyed it!

创建者 Vadim C

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Apr 20, 2020

This is a very strong course about the fashion world!

创建者 nettie l

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Mar 10, 2020

I loved the course! Please have more fashion courses.

创建者 Frederica R

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May 26, 2017

Excelente !! Gostaria de fazer mais cursos como este.

创建者 Ashley E

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Jun 17, 2025

Great info for someone getting into fashion business

创建者 Paula F

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Jan 24, 2024

Gran curso para aprender acerca de la moda y el lujo