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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

701 - Management of Fashion and Luxury Companies 的 725 个评论（共 1,479 个）

创建者 Monica S

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May 19, 2020

Very interesting information. I totally recomend this course.

创建者 Lucilla B

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Apr 7, 2020

Simple approach to start getting familiar with a new industry

创建者 Richmundus L

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Apr 27, 2019

It helps me to understand this industry in a very short time!

创建者 Lorena M B A

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Nov 12, 2016

Me gusto mucho y aprendí mucho sobre la industria de la moda.

创建者 NOAH C

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Apr 2, 2020

it was great experience for me! thank you for the knowledge.

创建者 Ананьева А Г

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May 11, 2019

Excellent course and professional and sofisticated teachers!

创建者 duwenjia

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Jul 6, 2017

Helpful to beginners in business studies;

Easy to understand;

创建者 Srikanth R S N R

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Dec 11, 2016

Extremely useful for those interested in fashion and luxury!

创建者 SHEN Y

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Nov 3, 2020

Very useful and structured knowledge of fashion and luxury!

创建者 Yolanda A

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Dec 8, 2019

It is an amazing knowledge for fashion bussiness followers!

创建者 Cristian M S

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Oct 17, 2019

Very nice course to give you an introduction in this field.

创建者 Maria S

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Sep 5, 2019

I love this course and will help me for my life and career!

创建者 Nguyen T T H

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Sep 2, 2021

It is very interesting and helpful to me! Thank a lots!!!!

创建者 Zahraa B

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Jul 20, 2021

A great introduction course for Fashion Management newbies

创建者 Pradnyagore

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May 18, 2020

Its a great course ... i learned many things abut fashion

创建者 Shiavni S

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Jan 9, 2019

One of the amazing courses on Fashion and Luxury Brands...

创建者 Paul E

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Jul 25, 2018

Very informative and thorough course by excellent teachers

创建者 Anna W

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Jan 27, 2018

Evcellent work! nice interviewes and a lot of Information!

创建者 Daniela N R B

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Nov 5, 2024

Es un curso bastante completo y con diversas herramientas

创建者 Vaishnavi R

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Jul 8, 2020

i learned many useful things from this course. Thank you!

创建者 Seun O

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Jun 26, 2020

VERY WELL PUT TOGETHER ....SO THRILLED TO BE PART OF THIS

创建者 يوسف ا

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May 4, 2020

I really enjoyed this course and recommend it to everyone

创建者 Brania N M P

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Apr 26, 2020

Amazing insight to the business industry. Great teachers!

创建者 Vijay N M

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Apr 26, 2020

I loved the course took me to different level in fashion.