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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2326 - Foundations of Digital Marketing and E-commerce 的 2350 个评论（共 7,120 个）

创建者 Muhammad T

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Aug 30, 2023

I have get knowledge about basic of Digital Marketing and E-commerce.

创建者 Shrestha C

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Aug 14, 2023

Overall had a smooth journey, easy to maintain in own pace and time.

创建者 Anisa A

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Aug 1, 2023

Thanks to coursera for giving me such an amazing learning experience.

创建者 Fiza A

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Jul 26, 2023

perfect for those who wants to start their career as digital marketer

创建者 Give m t m

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Jun 9, 2023

IT'S WORTH TAKING THIS COURSE, I GOT TO LEARN SO MUCH ABOUT THE FIELD

创建者 Muhammad F A H

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Jun 5, 2023

Loved the way to teaching that keeps you involved in the whole course

创建者 Ranjeev K

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Jun 5, 2023

This course is very help to upgrade you in field of digital marketing

创建者 Ryan F

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Jan 25, 2023

Extremely effective and memorable way to get to grips with the basics

创建者 Justice O

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Nov 23, 2022

very great, I must commend the course instructor she did a great job.

创建者 Jennie M

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Oct 1, 2022

Very information on the basics and foundations of digital marketing!

创建者 Josephine N

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Sep 19, 2022

Simply Fantastic. I am encouraging a lot of peple t take this course

创建者 Majid A

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Sep 19, 2022

you cant start digital marketing without this course, it's essential

创建者 Rohit S

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Sep 12, 2022

It was compehensive learning from courseera . One should try it out.

创建者 Samantha S

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Aug 4, 2022

Great foundation for those who are brand, spanking new to marketing.

创建者 Dele-Adelusi O J

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Jul 4, 2022

The pace and details were just perfect to pick up even for beginners.

创建者 Adinda S

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Oct 11, 2025

A very useful knowledge to understand Digital Marketing & E-Commerce

创建者 christena m

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Aug 2, 2025

It’s very good because the coach use easy way to get the information

创建者 SILVANA P S M

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May 19, 2025

Este curso me ajudou a compreender os meandros do Marketing Digital.

创建者 prakash m

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Apr 29, 2025

super for basic understanding about digital marketing and e-commerce

创建者 M Z R S

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Jan 1, 2025

Its Great course if u need basic information abour Digital Marketing

创建者 Arnold H S v

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Dec 27, 2024

Je me sens très different maintenant par rapport au monde ordinaire.

创建者 Zahir u

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Sep 18, 2024

Good experience have a foundation of digital marketing and ecommerce

创建者 Whitney V

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Sep 13, 2024

Great, very informative and helped with beginning my new career path

创建者 Muhammad W Y

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Aug 23, 2024

Great Opportunity to lean and transform yourself into digital world.

创建者 jaqui r

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Jan 17, 2024

Great, however some data needs to be updated to the current AI tools