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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2276 - Foundations of Digital Marketing and E-commerce 的 2300 个评论（共 7,121 个）

创建者 kaddour m t

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Aug 14, 2023

Very good and rich course. It gave me a comprehensive view of the field

创建者 Maqsood A

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Aug 8, 2023

Phenomenal course! Learned a lot from this course. Thank you, Coursera!

创建者 11CL1-01- B K A

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Jul 19, 2023

good but there are too much terms which are quite similar to each other

创建者 Sandra A

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Jun 17, 2023

I loved the content, and I learned a lot. Thank you to all the couches.

创建者 Kartik R

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Jun 1, 2023

good start for entering in digital e-commerce space for the first time.

创建者 Giovanni D

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Apr 29, 2023

This course helped me learn a lot of stuff I didn't know before! 10/10!

创建者 Kathlyn L

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Mar 29, 2023

Super easy and straightforward. Can't wait to finish the other courses!

创建者 Mohsen M B

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Dec 27, 2022

A well-structure and clear explanation of Digital marketing fundamental

创建者 Anastasiia M

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Nov 16, 2022

Very good for beginners and those who'd like to just overview the topic

创建者 Valerie Á

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Oct 28, 2022

Great information to start on Digital Marketing and E-commerce career.

创建者 Muhammad A

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Oct 26, 2022

exceptional teaching method, conceptional understanding and case study

创建者 Taiwo S

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Sep 29, 2022

What an exciting journey with easy learning techniques and assessment.

创建者 Rosa R

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May 28, 2022

A great course to begin your journey in Digital Marketing & E-commerce.

创建者 Deleted A

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May 9, 2022

Great Course I recommend everyone who hasn't taken it to take it today.

创建者 Marcella D

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Aug 15, 2025

Easy to navigate, get straight down to the point, and you learn a lot.

创建者 Laurdes R

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Feb 22, 2025

Excelente presentación de los temas, los conceptos concretos y claros.

创建者 Mahonne C I A

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Nov 8, 2024

I love how brief, accurate and great the instructors in each course <3

创建者 Mohamed J

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Sep 11, 2024

i really love this course, but it is really easy for an SEM/SEO EXPERT

创建者 Laura I

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Jul 19, 2024

Me encanta que los contenidos de estudio sean directos y con ejemplos.

创建者 Maureen M

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Apr 25, 2024

Very interesting course one must achieve. Very informative and helpful

创建者 Jental M

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Apr 23, 2024

Great course for anyone even without a working background in marketing

创建者 Franny V

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Mar 16, 2024

Amazing course I understand so much better how digital marketing works

创建者 Gary L

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Jan 25, 2024

Course was very clearly presented and very useful as a starting point.

创建者 Omika A

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Dec 28, 2023

Very insightful and informative. Resources were clear and interesting!

创建者 Naveen K

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Oct 15, 2023

Thank you coursera and google for providing me this great oppurtunity.